Music Biz 2022: Full Schedule

8:00am CDT

Mindful Monday Meditation presented by Access Elite

Kickoff this year’s conference on a zen note by participating in our mindful meditation session hosted by AccessElite. Comfortable clothes are encouraged, but not required.

Monday May 9, 2022 8:00am - 9:00am CDT
Event Lawn

8:00am CDT

Community Hub sponsored by Downtown

Get to know Music Biz’s diversity, equity & inclusion and mental health & wellness partners that will each be setting up displays in our all-new Community Hub, sponsored by Downtown and its brands — AdRev, CD Baby, FUGA and Songtrust! This dedicated area will be bustling with attendees throughout the conference, giving you a chance to connect with industry peers you may not have otherwise met! Attendees will also be able to stop by, grab a quick breakfast or lunch and avoid the crowds at the restaurant in the hotel lobby.

Be sure to also stop and chat with reps from Downtown, the world's leading music services company with over 1.7 million clients in over 145 countries with a catalog of over 23 million music assets in a wide variety of genres and languages. Downtown's service offerings support creators and businesses in all facets of the music industry including music creation, distribution, marketing, royalty collection, financing, accounting and payment services. Downtown clients can choose to opt-in for only the services they need, in any territory they want, for as long as they want, without having to give up ownership or control of their work.

Partners featured in the Hub today include Diversify The Stage, Gender Amplified, Queer Capita, and Women In Music.

Monday May 9, 2022 8:00am - 5:00pm CDT
Griffin Ballroom

8:00am CDT

Explore Activation Stations

Stop by our dedicated activation spaces to meet companies who are offering solutions to improve the ways our industry does business!

Confirmed activation spaces include:
Chartmetric, Luminate, LyricFind, Mandolin, MoxieJam, Music Audience Exchange, Payoneer, Royalty Solutions, Single Music, Super HiFi, The MLC, Tipalti, TuneGO, and Twitch

Monday May 9, 2022 8:00am - 5:00pm CDT

8:00am CDT

Registration

Monday May 9, 2022 8:00am - 8:00pm CDT
Main Lobby, left of hotel check-in

10:00am CDT

Keynote Conversation with Fadia Kader

#NEXTGEN_NOW at Music Biz 2022 will open with Fadia Kader – a cultural trendsetter and true advocate for personal brand equity and community cultivation. A certified global dot connector who is constantly writing the rules for our modern industry, Kader will talk to us about what it means to create impact and inspire others in the process. Understanding culture is one of the most important skills one can have – and during this keynote interview, we’ll highlight how it contributes to both personal and commercial success, especially in the entertainment industry.

Fadia Kader is the Head of Strategic and Media Partnerships at Clubhouse, where she oversees partnerships across music, entertainment, news, sports, thought leadership and more. In this role, she is responsible for setting strategy for partners to establish their presence and find their voice on Clubhouse as well as educating them about the platform. A creative strategist and trend forecaster, Fadia is passionate about creating and amplifying big moments on the platform and championing social audio as a place where creatives, executives, brands and more can connect with audiences in authentic ways. Prior to Clubhouse, Fadia was a key part of the music partnerships team at Instagram, driving key collaborations with artists like Saweetie, Taylor Swift, J Balvin, and Billie Eilish and Versus Battle. Before Instagram, Fadia worked on the music partnerships team at Twitter, connecting artists to the social media network. A well-respected music industry veteran with 15 years of experience and deep relationships in the space, Fadia has received several industry accolades, such as Billboard’s 2020 Women in Music, the 40 under 40 Fortune list and many others.

Interviewee: Fadia Kader, Global Head of Strategic & Media Partnerships, Clubhouse
Interviewer: Nick Maiale, Founder & CEO, jump.global

Part of the #NEXTGEN_NOW panel series sponsored by DistroKid and Spotify
The music business is witnessing a revolution – one where personal equity takes precedent within a generation that values impact over anything else. Join us as we explore critical conversations with young forward-thinking industry influencers set to detail their unique journeys to the top of the music biz and prove age does not always equal authority. The next generation is not next – it’s now.

Moderators

Nick Maiale

Founder & CEO, jump.global

Speakers

Fadia Kader

Global Head of Strategic & Media Partnerships, Clubhouse

Monday May 9, 2022 10:00am - 10:45am CDT
Griffin Ballroom Mainstage

#NEXTGEN_NOW

10:00am CDT

Act Local, Think Global: Discovering & Developing Tomorrow’s Stars Where They Live

Traditional wisdom says that in order to be discovered in the music industry, you need to move to one of three hub cities: Los Angeles, New York, or Nashville. That means there is a tremendous amount of talent going undiscovered throughout the U.S., as many musicians don’t have the means or ability to live in one of these cities. The solution is to act local and think global, establishing a homebase in up-and-coming regional scenes and finding local stars to bring to a worldwide audience. This approach led to the explosion of Memphis rapper Moneybagg Yo in 2021, with his “A Gangsta’s Pain” album spending multiple weeks at #1 on the Billboard 200 and serving as a springboard for local producers and songwriters YC and RealRed. In this panel, attendees will meet several executives who are pursuing this strategy and learn how they can apply lessons from their successes to their own work.

Moderators

Tony Alexander

President & Managing Director, Made In Memphis Entertainment

Speakers

Reid Wick

Membership & Industry Relations, Recording Academy

Lara Lavi

Managing Partner, Managing Partner, Dreaming in Color Entertainment LLC., Media Law Group Inc.

Kadeem Phillips

Manager, Power Entertainment

Alonzo "Zo" Lee Jr.

President, Producer, Director, Creative Arts, Trak Starz Music/UMPG, The Trak Starz, Boys & Girls Club of America

Monday May 9, 2022 10:00am - 10:50am CDT
Belle Meade I & II

10:00am CDT

Building on Borrowed Lands

Remember the day Facebook and Instagram went offline? For several hours, two of the biggest platforms for promotion and information disbursement were nowhere to be found, leaving social media managers, artists, and labels everywhere scrambling. These "borrowed lands" that we've come to depend on for engagement were suddenly gone, and nobody knew when—or if—they would return.

Building On Borrowed Lands will examine the ongoing debate over where artists and their teams focus their community-building efforts. A panel of experts in marketing and publicity will discuss the ever-evolving challenge of reaching people in the digital space, including the best places for engagement, the value of owning your content, and the timeless tips for success that still work today.

Moderators

James Shotwell

Director of Customer Engagement, Haulix

Speakers

Gayle Thompson

Owner, Everything Nash

Alex McGinnis

Artist Manager; Project Manager, 10&8 Management; ONErpm

Monday May 9, 2022 10:00am - 10:50am CDT
Symphony D

10:50am CDT

The Power of Personal Equity & Identity in the Music Business

In order to build equity – whether financial or figurative – professionals and artists in the music business need to understand and believe that their biggest asset is in fact who they are as a person and the various things that make them great. The music business is complex in that it’s often said to be more of a lifestyle than it is a job. Every day (and sometimes every second), we are reminded of our role within the industry and how it molds our identity and our future. But what about our personal identities and our own long-term goals? Aren’t we more than just the companies we tag in our social bios and the artists we work with and for? Does our love of music get in the way of celebrating the other important parts of our life? Join us for a non-traditional panel as we dive into what it means to be a human being, both in and out of the industry, and try to separate our panelists from their music business identities. The real question: Is that even possible? The pandemic forced us to reflect, adapt, and evolve – how does this topic play into the conversation?

Part of the #NEXTGEN_NOW panel series sponsored by DistroKid and Spotify
The music business is witnessing a revolution – one where personal equity takes precedent within a generation that values impact over anything else. Join us as we explore critical conversations with young forward-thinking industry influencers set to detail their unique journeys to the top of the music biz and prove age does not always equal authority. The next generation is not next – it’s now.

Moderators

Maria Gironas

Sr. Media Partnerships Manager - Talent, Reddit

Speakers

Drew de Leon

Co-Founder & Head of Marketing; President, The Digilogue; MPR Global

Sydney Lopes

Head of Hip-Hop and R&B - Artist Partnerships, Spotify

Tenille Arts

19th and Grand Recording Artist

Monday May 9, 2022 10:50am - 11:50am CDT
Griffin Ballroom Mainstage

#NEXTGEN_NOW

11:00am CDT

How To Activate Startup Talent In Today’s Music Business

Universal Music Group has been leading digital innovation initiatives for the past five years, providing guidance and mentorship to startups across the music tech space on a global scale. The UMG Digital Innovation team invites you for a discussion with industry experts from around the entrepreneurial community here in Nashville and how the music business can tap into startup trends to activate national talent for the betterment of the industry.

Part of How To Activate Startup Talent In Today’s Music Business
Presented by UMG Digital Innovation & The Future Is Now Experience

Moderators

Dmitri Vietze

CEO, Founder, Rock Paper Scissors, inc, Music Tectonics

Speakers

Kristen Bender

SVP, Digital Strategy & Business Development, Universal Music Group

Jane Allen

CEO, Nashville Entrepreneur Center

Tony Grotticelli

VP of Digital Marketing, Universal Music Group

Monday May 9, 2022 11:00am - 11:50am CDT
Symphony ABC

The Future Is Now Music Experience

11:00am CDT

AccessElite: One-stop Shop for Employers To Invest in Employees

AccessElite, a first-of-its-kind hybrid experiences and well-being platform, is changing the way companies approach employee engagement, well-being and culture development. We are excited to share how AccessElite can be your partner in building a healthy corporate culture amongst your team and within your organization through personalized education and experiences across physical, mental, social and emotional well-being. Learn more about four exclusive product offerings that include: AE WELL-BEING - the most comprehensive well-being solution on the market; AE THRIVE - Our Diversity, Equity, Inclusion, and Belonging program that breaks down barriers and creates opportunities for connection, learning, and development; AE CONNECT - the broadest array of team building activities on the market, offering everything from crafting to cocktails, and magicians to virtual petting zoos; AE GROW - taking development and learning to the next level with group coaching intensives to foster meaningful personal development, training, and connection tailored to each individual and team. AccessElite is a one-stop shop for employers to access the resources they need to invest in employees, while also fostering a connected culture, both virtually or in-person. Come learn more about how we can help support your team!

Monday May 9, 2022 11:00am - 12:00pm CDT
Griffin F

11:00am CDT

Hands-On Workshop: DIY Data Analytics

The widespread deployment of Application Programming Interfaces (APIs) means that anyone can access detailed artist and song data from a variety of streaming services. Those APIs provide the basis of a wide range of data platforms that provide services to artists, managers, and labels. This workshop will give you hands-on experience how those APIs work. Bring your laptop to the tutorial and you'll learn how to access data and pull it into a Google Sheet using open-source customer functions to build a basic real-time "dashboard" of your own. We'll then use another free tool to turn that Google Sheet into an easy-to-access "app" on your mobile phone. Anyone in the music industry who wants to learn how these data tools work for themselves will learn the basics in this workshop.

Speakers

Howie Singer

Adjunct Professor, NYU

Monday May 9, 2022 11:00am - 12:00pm CDT
Griffin Ballroom GH

11:00am CDT

Amazon Music for Artists Workshop

Come join Amazon Music for Artists as they guide you through recently launched features like new release pitch tool, Spotlight, and more. Whether you’re an artist, manager, distributor or label – there’s sure to be something in this session for you.

Speakers

Bernie McGinn

Principal Product Manager, Amazon Music

Erica Sinkovic

Sr. Product Marketing Manager, Amazon Music

Monday May 9, 2022 11:00am - 12:30pm CDT
Symphony EF

DSP Workshops

12:00pm CDT

Music Consumption Has Gone Global, Music Publishing Is Still Local - What Gives?

With the ubiquity of music and video streaming, tracking music usage across the globe in dozens of languages and dialects has become impossible using the “tried and true” systems of yore that were put into place when Ford created the Model A. Right’s holders can no longer rely on collecting even part of what is theirs around the globe without the help of technology. While the US and Europe try to recreate the systems, countries like India and Africa are putting systems into place. How can we all work together to streamline getting our creators paid?

In this session, participants will discuss how AI is working to solve this huge problem that has left the industry baffled and artists/rights holders unpaid for decades. Attendees will learn how technology, instead of teams of accident-prone people, now match millions of works with their appropriate owners regardless of where in the world, what language or what platform the works are played on. This session is for any artist or rights holder who doesn’t know “where’s the money?”

Moderators

Paul Goldman

CEO & Founder, Muserk

Speakers

Magali Clapier

Publishing Operations Expert & Sr Program Manager, Spotify

Caroline Champarnaud

Executive Director International, SACEM

Matt Phipps-Taylor

CIO, peermusic

Sun Jen Yung

Partner, Head of Digital Media, Nfluence Partners

Monday May 9, 2022 12:00pm - 12:50pm CDT
Belle Meade I & II

12:00pm CDT

The New State of Music Fandom

As the attention economy surges on and the music creator community multiplies, music fandom is undergoing a transformation. No longer do fans organize around a small legion of superstars hand-selected by major labels. Fandom is now more fragmented than ever, as fans organize into insular, online micro-communities on platforms like TikTok, Discord and Twitch. But thanks to these platforms, music fans are also more engaged, spreading their fandom through memes and UGC and often even co-creating with their favorite artists. At this panel, MIDiA analyst Tatiana Cirisano will present findings from MIDiA’s state of fandom report, set for release in spring 2022, and discuss with panelists how artists can leverage these findings to build more engaged fanbases.

Part of The Evolving Music Fan Experience Program

Moderators

Tatiana Cirisano

Music Industry Analyst & Consultant, MIDiA Research

Speakers

Ashley Cooke

Artist, Big Loud Records

Jacquelle Amankonah Horton

Founder & CEO, Fave

Jesse Ervin

VP of Fan Engagement & Digital Marketing, Warner Records

Olivia Rudensky

Co-founder/CEO, FANMADE

Monday May 9, 2022 12:00pm - 12:50pm CDT
Symphony D

The Evolving Music Fan Experience

12:30pm CDT

A Seat at the Table: A Perspective on Women of Color in the Music Industry

"A Seat at the Table: A Perspective on Women of Color in the Music Business" is an analysis of survey-based research collected on 100+ women of color to bring awareness to biases at the intersection of gender & race within the music community and to provide solutions for creating more equitable opportunities and inclusive work environments. Topics to be highlighted include the numbers (roles, age / income ranges, and regions), educational influence, family dynamics, social currency, and economic standing.

Speakers

Janishia Jones

Director of Systems Integration & Operations, EMPIRE

Monday May 9, 2022 12:30pm - 1:30pm CDT
Griffin F

1:00pm CDT

NFT? IDK! WTF! An Overview of Blockchain, NFTs & the Metaverse

Trying to understand cryptocurrency and non-fungible tokens (NFTs) can be frustrating AF, but as an industry we cannot ignore the sheer amount of cash being made and spent in this space. Early adopters have been making millions of dollars by selling digital versions of their art, music, video clips, and photos on the blockchain. As we kick off the inaugural NFT & Metaverse Summit, we’ll help you understand basic terminology in the crypotspace, provide case studies of artist and companies who have made great strides in the space in a short period of time, and provide tips on how you can jump on the trend and help your artists capitalize on this revenue stream ASAP.

Part of the NFT & Metaverse Summit

Speakers

Robby Towns

Co-Founder & Head of Strategy, GoodCopBadCop

Monday May 9, 2022 1:00pm - 1:20pm CDT
Griffin Ballroom Mainstage

NFT & Metaverse Summit

1:00pm CDT

Legislative Outlook: Is EU Copyright Law A Blueprint for the Future of the Music Industry & Growing Creator Economy?

The EU has begun course-correcting copyright legislation that has plagued the creation and exchange of music online for years. And we’ve seen in similar instances, especially when localized policy is enacted on global companies, that EU law tends to influence global action. The US is no exception and has been teasing a revision to its existing copyright laws for quite some time.

As the distribution of content continues to reach new heights with the growth of the creator economy, we can predict more focus than ever will be on providing rightsholders with the attribution and compensation they’re due. And if we are to use the current state of EU copyright laws as a blueprint for the next five years, we can anticipate other markets, including the US, realigning priorities for copyright.

Join us for a lively panel discussion exploring how EU and US legislation may impact global copyright changes that benefit music rightsholders, what other changes we may see as this shift in liability spreads around the globe, and how rightsholders can set themselves up for future success with copyright and licensing solutions.

Moderators

Neeta Ragoowansi

President; Senior Counsel of Legal & Business Affairs, Music Managers Forum - US; Global Citizen

Speakers

Abby North

Principal, North Music Group

Jim Griffin

Founder — Pho List, Law, Policy — Pex

Colin Rushing

President; Former CLO, Duck Road Advisory; SoundExchange

Deborah Fairchild

President, VEVA Sound

Monday May 9, 2022 1:00pm - 1:50pm CDT
Symphony ABC

1:00pm CDT

Tell Your Story Through Music Marketing: Activating Your Fanbase Online & Beyond

While it starts with having good songs, when it comes to the business of music, marketing and promotion are key to connecting artists with audiences and generating revenue. With tens of thousands of tracks being released every day, developing strategies around content creation and storytelling are more important than ever for artists and labels to break through to audiences and create fans.

In this conversation, participants will discuss:
1. How labels can best utilize the tools in front of them to tell their artist’s story tailored to each specific release.
2. Marketing tactics to activate an artist’s fanbase.
3. Through a case study approach, examples of good content development that has moved the needle on releases.
4. How basic, cross-channel branding and promotion can be a creative and effective way to build a fanbase, engage your fans, and monetize your music

Part of The Evolving Music Fan Experience Program

Moderators

Joanna Noyes

VP of Marketing, The Orchard

Speakers

Laura Hostelley

VP of Marketing, Triple Tigers Records

Stephanie Shim

Label Relations Manager, YouTube Music

Tiffany Hardin

CEO, Gild Creative Group, Inc.

Monday May 9, 2022 1:00pm - 1:50pm CDT
Symphony D

The Evolving Music Fan Experience

1:00pm CDT

Startup Workshops (Application Completion Req’d)

Universal Music Group's Digital Innovation team is calling Southeastern US startups to apply to participate in a workshop series with UMG executives and industry experts on Monday (5/9) at Music Biz covering Music Industry basics, funding 101, pitches and networking. Five teams will be selected to participate. Apply now through April 27th. Selected startups will be notified by April 29th.

Complete the application at https://forms.gle/L65y8smfxPgLpx4B9

Part of How To Activate Startup Talent In Today’s Music Business
Hosted by UMG Digital Strategy

Monday May 9, 2022 1:00pm - 3:45pm CDT
The Future Is Now Experience, Arlington Room

The Future Is Now Music Experience

1:20pm CDT

NFTs Are Disrupting Music: How Can You Get Involved In The Explosion?

nft now’s Sam Hysell will give an overview of the current music NFT landscape. How are artists and their teams engaging in the space and what success drops have they done to date? The presentation will also expose problems in current revenue models and how NFTS can help to solve them.

Part of the NFT & Metaverse Summit

Speakers

Sam Hysell

Co-Founder & COO, nft now

Monday May 9, 2022 1:20pm - 1:40pm CDT
Griffin Ballroom Mainstage

NFT & Metaverse Summit

1:40pm CDT

Decoding ‘The Drop’ — How Artists & Teams Should Approach NFT Drops

NFT technology can create accessible, perpetual revenue opportunities for artists of all sizes in primary and, for the first time, secondary markets. What does this new revenue stream mean for labels, artists, managers, and fans that invest? What is the ever-changing role of D2C and artist/fan relationships? This panel will tackle these questions and give tips on how you can democratize NFTs for fans and give them access to new creative content from their favorite artist that is accessible, affordable, eco-friendly.

Part of the NFT & Metaverse Summit

Moderators

Christina Calio

Co-Founder, Popins

Speakers

Max Shand

Founder & CEO, Serenade

Dave Curry

Artist (Black Dave)

Joe Conyers III

EVP, Global Head, NFT at Crypto.com

Monday May 9, 2022 1:40pm - 2:20pm CDT
Griffin Ballroom Mainstage

NFT & Metaverse Summit

2:00pm CDT

Innovative Inclusion: Closing the Diversity Gap

It goes without saying that the global, Covid-19 pandemic–appropriately nicknamed “The Great Accelerator”–put the spotlight on the pre-existing, social challenges that would no longer be deemed “inappropriate talk at work.” The music business, which is no stranger to constant change, finds itself once again facing profound organizational shifts due to societal and technological influences. On this panel, Naledi Nyahuma Seck, The Orchard’s VP of Diversity, Equity & Inclusion will moderate a discussion on how companies are lowering the barriers to entry, and successfully building and maintaining inclusive, innovative cultures

Key takeaways:
1. Best practices for empowering, engaging and attracting employees, creators and partners of diverse backgrounds to your organization
2. Discuss Diversity, Equity and Inclusion and how to embed these three pillars throughout your business
3. Strategies to close the digital divide of historically excluded groups, internally and externally
4. Examples of how a focus on diversity, equity and inclusion positively impacts your business’ bottomline

Moderators

Naledi Nyahuma Seck

VP, Diversity, Equity & Inclusion, The Orchard

Speakers

Kristin Jarrett

Lead, Equity and Impact, Spotify

Samantha Viotty

Co-Founder, The Rosedale Collective

Coffey Anderson

CEO; Musician, Coffey Global

Gina Miller

SVP/GM, MNRK Music Group

Monday May 9, 2022 2:00pm - 2:50pm CDT
Belle Meade I & II

2:00pm CDT

The MLC’s Tools and Resources: An Inside Look and Live Demonstration

Join representatives from the Mechanical Licensing Collective (The MLC) for this interactive workshop that will explore some of the tech tools The MLC has developed that help its membership – comprised of music publishers and administrators and self-administered songwriters, composers and lyricists – maximize their digital audio mechanical royalty income.

Hosted by The MLC’s Head of Rights Management, Maurice Russell and Manager of Publishers Services Sean McNamara, the session will open with a brief introduction of The MLC, including what led to its creation, the scope of the organization’s work and which rightsholders must join The MLC for free to be eligible to receive digital audio mechanical royalties.

The MLC team will then be joined by an independent music publisher member of The MLC for a spotlight of several key MLC resources, which will include:

• A detailed look into The MLC Portal, where members of The MLC register, maintain and update their musical works data, as well as access The MLC’s Matching and Claiming tools;

• A live demonstration of The MLC’s Data Quality Initiative (DQI), which any rightsholder can use to compare the quality of their musical works data with the data listed in The MLC’s public database;

• A real-time walk-through of The MLC’s Matching Tool, which enables members of The MLC to search for unmatched sound recording uses compiled by The MLC and propose matches to songs those members have registered with The MLC.

In addition, individuals from The MLC’s knowledgeable Support Team will also be available to answer questions.

Speakers

Sean McNamara

Publisher Services Manager, The MLC

Maurice Russell

Head of Rights Management, The MLC

Monday May 9, 2022 2:00pm - 3:00pm CDT
Griffin Ballroom GH

2:00pm CDT

Taking Metadata to the Next Level: Implementing DDEX's MEAD & PIE Standards

Next-level music discovery requires rich and deep information about songs that goes well beyond just track titles and artists. This workshop will review implementations of DDEX's Media Enrichment and Description (MEAD) and Party Identification and Enrichment (PIE) standards, which together communicate rich metadata about albums, tracks and all the contributors to them, including, for example, historic chart position, lyrics or artist’s influences. This workshop session will provide an explanation of both standards and how they were developed, information about their basic structures, and how they relate to other standards in the DDEX family. There will also be presentations from DDEX members that have, or are in the process of, implementing these standards into their systems, along with a Q&A to enable attendees to discuss the specifics of their own implementations. You do not need to be a DDEX member to attend or implement these standards - just have an interest in delivering a quality metadata-driven service!

Speakers

Niels Rump

Secretariat, DDEX

Mark Isherwood

Secretariat, DDEX

Monday May 9, 2022 2:00pm - 4:00pm CDT
Griffin F

2:20pm CDT

Eluvio: Powering NFT Creation For Dolly Parton. The Masked Singer & More

This fireside chat will discuss the convergence of blockchain technology, NFTs, and streaming performances with Emmy-award winning technologist, Michelle Munson, CEO and co-founder of Eluvio (https://live.eluv.io). In this session, participants will learn how Music Business Association member Eluvio’s eco-friendly blockchain platform provided the back-end technology for Dolly Parton’s recent SXSW performance, NFTs, and groundbreaking NFT album of “Run, Rose, Run” as part of the “Dollyverse” developed in collaboration with Blockchain Creative Labs. Participants will also hear about the creation of the “Maskverse” for Fox’s “The Masked Singer”, the #1 entertainment show on television, as well as how this innovative blockchain platform was used for ticketing and livestreaming of performances, such as the Black Eyed Peas, Rita Ora, along with numerous independent artists, music festivals, and film projects. Participants will learn how to make NFT creation more frictionless; that not all NFTs are created equally; and how NFTs can serve as media, beyond today’s limited popular notion of digital images. The session will also discuss how blockchain technology is changing the economics of streaming music and performances, allowing artists/publishers to control all aspects of monetization and rights, ticketing, streaming, minting NFTs, and trading and re-monetization of their digital content.

Part of the NFT & Metaverse Summit

Speakers

Robby Towns

Co-Founder & Head of Strategy, GoodCopBadCop

Michelle Munson

Founder & CEO, Eluvio

Monday May 9, 2022 2:20pm - 2:50pm CDT
Griffin Ballroom Mainstage

NFT & Metaverse Summit

2:30pm CDT

Navigating New Strategies: How A&R, Artist Marketing, & Distribution Come Together in the Age of Streaming

Over the last few years, a seemingly endless list of success routes have been paved for getting great new music out to a global streaming audience. Niche playlists, easy access to distribution, and a world where streaming services are now ubiquitous have made it simple for listeners to experiment with a ton of new music.

Are we finally at the “even playing field” the independent world has dreamed we’d achieve? Whether it be TikTok break-outs totally blowing up, low-fi hip-hop made by unknown beatmakers streaming to a massive yet passive audience of people studying, or a young talent like Bad Bunny blowing past the boundaries of a once ghettoized genre like Reggaeton into the farthest reaches of pop, wherein all of this is an A&R strategy one can actually “plan?”

Further, in this now very boundary-less world, where music from Puerto Rico, Colombia, South Africa, Brazil or South Korea has just as much of a chance as music from London, Miami, or New York in finding a huge audience, how do artist and businesses with no financial backing actually take advantage of all of this opportunity?

Moderators

Jay Gilbert

Co-Founder, Digital Strategy, Label Logic

Speakers

Hallie Anderson

Co-Founder, Rareform

Michael Burrows

Head of Client Marketing, Symphonic Distribution

Kaitlyn Parmenter

Co-Founder, Alchemy Artist Services

Monday May 9, 2022 2:30pm - 3:20pm CDT
Symphony D

2:30pm CDT

Where Music Grows: A YouTube Music Masterclass

Join the YouTube Music team as they showcase the power of the platform through the latest artist case studies and recently launched features and tools. This session will have something for everyone whether an artist, songwriter, label or publisher. We can't wait to see you there!

Speakers

Barrett Goodman

Manager, Music Label Business Development & Partnerships, YouTube

Kathy Baker

Head of US Label Relations, YouTube

Margaret Hart

Head of Nashville Label & Industry Relations, YouTube

Eric Knapp

Manager, Music Publishing Partnerships, North America, YouTube

Monday May 9, 2022 2:30pm - 4:30pm CDT
Symphony EF

DSP Workshops

2:45pm CDT

The Nuts and Bolts of Valuing Catalog

Join us as we take a look at various valuation methodologies, the importance of metadata, and the legal issues that need to be considered. How can sellers maximize the value of their assets, and how can buyers get the best returns on their investment?

Part of the "Catalog Valuation & Sales: Riding High or Heading for Trouble?" panel series

Moderators

Richard Conlon

Co-Founder, Catch Point Rights Partners

Speakers

Robert Celestin

Owner, Law Offices of Robert A. Celestin

Alex Heiche

Founder, Sound Royalties

Nari Matsuura

Partner, Citrin Cooperman

Rutger Rosenborg

Digital Strategy Lead, Chartmetric

Monika Tashman

Partner, Manatt, Phelps & Phillips, LLP

Monday May 9, 2022 2:45pm - 3:30pm CDT
Symphony ABC

Catalog Valuation & Sales Program

2:50pm CDT

Inside the Budweiser Royalty NFT Drop with VaynerX

A conversation around the learnings from bringing 22 emerging artists from around the globe together to create their first NFTs alongside one of the biggest brands in the world, Budweiser.

Part of the NFT & Metaverse Summit

Speakers

Millie Go Lightly

Recording Artist/Budweiser Royalty NFT Artist

Michael Boyd Jr

Head of Music Strategy and Artist Relations, VaynerX

Monday May 9, 2022 2:50pm - 3:15pm CDT
Griffin Ballroom Mainstage

NFT & Metaverse Summit

3:15pm CDT

The Next Wave in the Music Metaverse & The Challenges It Brings

Despite early speculation and skepticism around music NFTs, they are here to stay, reaching a market cap of $80 billion by 2025. This panel will showcase companies looking to make a splash in the coming months and years. They will share what they think is next in the space and what challenges they believe will pop up along the way.

Part of the NFT & Metaverse Summit

Moderators

Vickie Nauman

Founder, CrossBorderWorks

Speakers

Bryce Carr

Director of Creator Partnerships (Music), Rally

Sean Peace

Founder/CEO, SongVest

Melanie McClain

Head of Community, P00LS

Thomas Fiss

VP of Music, OneOf

Monday May 9, 2022 3:15pm - 4:00pm CDT
Griffin Ballroom Mainstage

NFT & Metaverse Summit

3:30pm CDT

Market and Trends: What’s Now and What’s Next?

We are going to take a deep dive into what the influx of money from outside investors means for the industry. Is it democratizing or is it reinforcing separations? Is commoditization of music a good thing for the industry in the long run or only in the short term? We’ll also discuss post-acquisition plans for artists and labels and how it’s not over the day the deal closes.

Part of the "Catalog Valuation & Sales: Riding High or Heading for Trouble?" panel series

Moderators

Glen Barros

Managing Partner, Exceleration Music

Speakers

Bill Colitre

VP & GC, Music Reports, Inc.

John Ozier

EVP of Creative, Reservoir

Monday May 9, 2022 3:30pm - 4:15pm CDT
Symphony ABC

Catalog Valuation & Sales Program

3:30pm CDT

Music Discovery at Home and Away: How Best to Reach Potential Fans Around the World?

Join Helena Kosinksi, VP-Global at Luminate as she explores the various ways new music is discovered in different countries around the world. Analyzing Luminate’'s consumption data and music fan insights across 50 countries, she will reveal how songs in different genres travel around the world to reach new listeners and global success.

Speakers

Helena Kosinski

VP, Global, Luminate (Formerly MRC Data)

Monday May 9, 2022 3:30pm - 4:30pm CDT
Griffin Ballroom GH

4:00pm CDT

A DAO Named Sue

Meet Sue, discovered last night in a Honky Tonk. Sue is an artist destined for great things, it’s so obvious that rather than wait until Music Biz 2032, we will now condense Sue’s future into 60 minutes: Hear how we will organize a fan community and curate marketing using digital tokens. Working with other artists we will build a co-operative channel on Audius.co. We will set up a Decentralized Autonomous Organization (DAO) to fractionalise Sue’s IP assets, incentivize early stage investors, and raise recording and touring budgets. The artist will pay a record label an advance in return for its marketing skills, and connect to new fans through a sold out virtual Ryman Auditorium show. We will describe setting up Sue’s metadata to link directly to bank accounts, and how by joining a Collective Management DAO Sue’s licensing opportunities will be maximized.

We will describe an optimal business model, looking at recent examples of artists leveraging Web 3.0. We won’t be evangelizing for buzzwords and tech dreams, we will be exploring substantive business questions which arise from applying existing tech. What are the main street (not fringe) risks and consequences. What are the actionable business cases for evolving?

Moderators

Jake Beaumont-Nesbitt

VP Innovation & Education, IMMF

Speakers

Iara Dias

Metaverse Producer, Decentraland

Turo Pekari

Innovation and Business Development Executive, Music Finland

Roneil Rumburg

Co-Founder, Audius

Monday May 9, 2022 4:00pm - 4:50pm CDT
Symphony D

4:00pm CDT

The Prioritization of Mental Health & Wellness in the Music Industry

Research shows that a high percentage of artists battle symptoms of depression, anxiety, and stress. These issues don't only affect musicians on stage and also manifest in every one in their orbit — from roadies and sound engineers to agents and family members. In a path to preserve our music industry, how can we focus on sustainability while prioritizing mental health and wellness? This panel will feature a round table discussion between label executives, talent managers, artists, organizations, and mental health apps focused on solving this problem.

Moderators

Brandon Holman

Founder, The Lazuli Collective

Speakers

Lyndsay Cruz

Executive Director, ACM Lifting Lives

Amy Strack

VP of North America, Music Health AI

Moody Jones

SVP, Digital & Creative, EMPIRE

Monday May 9, 2022 4:00pm - 4:50pm CDT
Belle Meade I & II

4:00pm CDT

Startup Mixer (RSVP Req’d)

Sponsored by UMG Digital Innovation and Music Tectonics
UMG’s Digital Innovation team and Music Tectonics invite you to join us for a networking opportunity with startups, investors and the larger music-tech community.

RSVP at: https://www.eventbrite.com/e/startup-mixer-at-music-biz-2022-registration-315844177437

Monday May 9, 2022 4:00pm - 5:00pm CDT
The Future Is Now Experience, Arlington Room

The Future Is Now Music Experience

4:15pm CDT

Fireside Chat with Kara Dioguardi

Kara Dioguardi, GRAMMY-nominated Songwriter; Co-Founder & CEO Arthouse Publishing/Records & Briidge
Interviewed by: Michelle Lewis, Executive Director and Co-Founder, SONA

Speakers

Kara Dioguardi

Co-Founder & CEO; GRAMMY-nominated Songwriter, Arthouse Publishing/Records & Briidge

Michelle Lewis

Executive Director and Co-Founder, SONA

Monday May 9, 2022 4:15pm - 4:45pm CDT
Symphony ABC

Catalog Valuation & Sales Program

5:00pm CDT

Music Biz LIVE Keynote Series: A Roadmap for Change

Doors open at 4:45 PM CT

Led by Association President, Portia Sabin, this hour-long conversation will cover the actions for positive change that are currently happening in the music industry with key players who are engaged in those efforts. In addition, Chartmetric Founder & CEO, Sung Cho and TuneCore CEO, Andreea Gleeson will take the stage to discuss the work they’ve done to advance DEI initiatives in the industry.

Moderators

Portia Sabin

President, Music Biz

Speakers

Sung Cho

Founder and CEO, Chartmetric

Andreea Gleeson

CEO, TuneCore

Jonathan Azu

Founder and CEO; Founder, Culture Collective; Diversity in Music

Ghazi

Founder & CEO, EMPIRE

Liliahn Majeed

SVP & Chief Diversity, Inclusion and Belonging Officer, Universal Music Group

Noelle Scaggs

Founder; Co-Lead Vocalist, Diversify The Stage; Fitz and the Tantrums; Elektra Recording Artist

Dr. Maurice A. Stinnett

Global Head of DEI, Warner Music Group

Tiffany R. Warren

EVP & Chief Diversity and Inclusion Officer, Sony Music Group

Monday May 9, 2022 5:00pm - 6:00pm CDT
Griffin Ballroom Mainstage

Music Biz LIVE Keynotes & Special Events

6:00pm CDT

Welcome Bash benefitting the Music Biz Scholarship Foundation

Sponsored by WMX & ADA

Monday May 9, 2022 6:00pm - 7:30pm CDT
Event Lawn

Music Biz LIVE Keynotes & Special Events

7:00pm CDT

Women In Music’s Annual Party

Celebrate the return of Women in Music’s annual party at Music Biz with an evening of cocktails, appetizers, great music and great company!

Event takes place at Gibson Garage, 209 10th Ave S
Limited capacity, RSVP required —RSVP at https://bit.ly/WIMMusicBiz2022

Monday May 9, 2022 7:00pm - 9:00pm CDT
Gibson Garage

8:00pm CDT

Jammber Speakeasy Mixer (RSVP Req'd)

Join Jammber for a speakeasy-style mixer on the first evening of Music Biz. Enjoy a premium open bar, hors d'oeuvres, live music, and engaging conversation with fellow music professionals as we celebrate the launch of Jammber’s global split payment platform designed for creators, Mozaic. The mixer will be on the terrace at Jammber’s offices, located in the nearby Capstar building in the Gulch.
Attendees can access the event by entering through the main entrance off of Demonbreun Street and taking the elevators to the 6th floor. There is a ticketed parking garage attached to the building for those needing it.

Taking place at Capstar Terrace, 1201 Demonbreun St.
Music Biz conference badge holders can RSVP here.

Monday May 9, 2022 8:00pm - 11:00pm CDT
Capstar Terrace 1201 Demonbreun St.

8:00am CDT

Turn It Up Tuesday presented by Access Elite

Let the groove get in and feel the music! Get your endorphins pumping for another fun day of the conference with a dance fitness experience hosted by AccessElite. Comfortable footwear and clothes you can move in are encouraged by not required.

Tuesday May 10, 2022 8:00am - 9:00am CDT
Event Lawn

8:00am CDT

Community Hub sponsored by Downtown

Get to know Music Biz’s diversity, equity & inclusion and mental health & wellness partners that will each be setting up displays in our all-new Community Hub, sponsored by Downtown and its brands — AdRev, CD Baby, FUGA and Songrtrust! This dedicated area will be bustling with attendees throughout the conference, giving you a chance to connect with industry peers you may not have otherwise met! Attendees will also be able to stop by, grab a quick breakfast or lunch and avoid the crowds at the restaurant in the hotel lobby.

Be sure to also stop and chat with reps from Downtown, the world's leading music services company with over 1.7 million clients in over 145 countries with a catalog of over 23 million music assets in a wide variety of genres and languages. Downtown's service offerings support creators and businesses in all facets of the music industry including music creation, distribution, marketing, royalty collection, financing, accounting and payment services. Downtown clients can choose to opt-in for only the services they need, in any territory they want, for as long as they want, without having to give up ownership or control of their work.

Partners featured in the Hub today include Access Elite, Color of Music Collective, Lifting Lives and Women's Music Business Association.

Tuesday May 10, 2022 8:00am - 5:00pm CDT
Griffin Ballroom FGH

8:00am CDT

Explore Activation Stations

Tuesday May 10, 2022 8:00am - 5:00pm CDT

8:00am CDT

Registration

Tuesday May 10, 2022 8:00am - 6:00pm CDT
Main Lobby, left of hotel check-in

9:00am CDT

Twitch Music Masterclass: Where Fans Become Superfans

Join us to learn how artists turn fans into superfans on Twitch. We'll cover what every artist, manager, label, or artist marketer should know about how to get the most from Twitch, including how the service can be used to monetize and energize fans and support release cycles, IRL touring, and more.

Speakers

Kira Karlstrom

Head of Content Development + Programming, Twitch

Valerie Lee

Premium Music Content Manager, Twitch

Fred Rubenstein

Artist Account Manager, Twitch

Tuesday May 10, 2022 9:00am - 11:00am CDT
Symphony EF

DSP Workshops

9:30am CDT

FAIR PAY FOR EVERY PLAY: Empowering Creator Rights in the Digital Age

We believe that music can be a vastly bigger industry than it is today by doubling down on truth and transparency. This will allow creators, publishers, labels and collection societies to enable growth for the entire industry. Reducing operative overhead, targeting growth opportunities, and making music a true asset class will allow the industry to finally become its best self. We also need robust technology to provide accurate global data consumption reports and guarantee revenue collection and distribution to all interested parties. So, join us in our discussion on how to create greater transparency, bridge the data and information gaps and achieve ‘Fair Pay for Every Play’. This panel is for anyone who believes we can do better and is interested in the sustainable growth of the music industry. Remember, “We can make it if we try!”

Moderators

Roberto Neri

COO, Utopia Music

Speakers

Teri Nelson Carpenter

Founder & CEO, Reel Muzik Werks, LLC

Caroline Champarnaud

Executive Director International, SACEM

Helena Kosinski

VP, Global, Luminate (Formerly MRC Data)

Vickie Nauman

Founder, CrossBorderWorks

Tuesday May 10, 2022 9:30am - 10:20am CDT
Symphony D

9:30am CDT

Independence and Equity: The New Business of Music

The last decade has seen an upending of the institutions and gatekeepers that have long dictated which musicians and songwriters are able to access promotion, distribution, and other creative and financial resources.

More recently, the music industry has faced a reckoning around equity and inclusion. While white men continue to dominate the halls of power, the country’s focus on racial and gender justice has brought new and real change to the industry - both in terms of more diverse leadership and A&R and programmers recognizing the value of diverse rosters.

Our panel of leaders from multiple sectors will discuss what the music business could look like in the coming years, informed by this much-needed focus on equity, coupled with the past few years’ rise of creator-oriented music services.

Moderators

Anna Bond

Head of Creative & Partnerships, Songtrust

Speakers

Tony Alexander

President & Managing Director, Made In Memphis Entertainment

Janette Berrios

Head of Corporate Marketing, Symphonic Distribution

Melanie Sheehan

US Label Manager, Rough Trade Records

Tuesday May 10, 2022 9:30am - 10:20am CDT
Belle Meade I & II

9:30am CDT

The Female Experience In Music Tech

Women have been historically underrepresented in the music industry. Learn from successful women at varied stages of their career as they share a perspective on the female experience as founders and executives of tech-forward music companies. They will dive into their successes and obstacles, while sharing lessons learned from their journey and discuss what the future holds for women in music.

Part of How To Activate Startup Talent In Today’s Music Business
Presented by UMG Digital Innovation & The Future Is Now Experience

Moderators

Christina Calio

Co-Founder, Popins

Speakers

Soy Kim

Creator Product Marketing, Spotify

Chissy Nkemere

VP of Commerce & Streaming Strategy, Island Records

Jessica Powell

Founder & CEO, Audioshake

Cindy Charles

Head of Music Licensing and Label Relations, Twitch

Tuesday May 10, 2022 9:30am - 10:20am CDT
Symphony ABC

The Future Is Now Music Experience

11:00am CDT

Music Biz Brunch sponsored by CMA

Doors open at 10:45 AM CT

As in years past, the event will be opened by a speech delivered by Music Biz’s President, Portia Sabin, her first since taking the helm as leader of the organization in September 2019. Sabin is set to discuss the Association’s evolution, spurred at first by the tragic and challenging events of the COVID-19 pandemic’s early days and renewed calls for swift action on issues of inclusion and social justice both in and out of the music business, as well as how the pandemic has allowed Music Biz to better meet the needs of its global member community and the industry at large.

The ceremony will also feature a conversation with and performance by mother-daughter singer-songwriter team, O.N.E the Duo, courtesy of brunch sponsor Country Music Association (CMA). Tennessean Nashville Country Music Reporter, Marcus K. Dowling will moderate the conversation.

O.N.E the Duo comprises Nashville-based mother Tekitha and daughter Prana Supreme, both with ties to Hip-Hop royalty — Prana’s father is RZA, the founder, producer & de-facto leader of Wu-Tang Clan, and Tekitha is known for her work as the group’s featured female vocalist. Despite this, the two have created their own, stripped-down musical style blending their Hip-Hop roots with the creative energy and storytellers of Nashville. As the duo moves forward, their goal is to tell their story through as many different mediums as possible — the written word, film, and of course, through music.

Tuesday May 10, 2022 11:00am - 12:45pm CDT
Griffin Ballroom A-E

Music Biz LIVE Keynotes & Special Events

1:00pm CDT

Employee Resource Groups in the Music Industry

As the music business reckons with its history of inequity and homogeneity, especially in its leadership, it's become clear that hiring a more diverse staff is not enough - these employees need support and community within the workplace. Employee Resource Groups can be excellent resources for employees from underrepresented communities within workplaces of all sizes and in all parts of the music business.

Our panel, comprising ERG leaders from publishers and labels, will discuss why ERGs are important in the music industry, how workplaces can support ERGs and how employees can start them, and the purposes and objectives of these groups. ERGs can have a major impact on workplace culture and community, and we'll discuss how employees from all groups and workplaces can benefit. We'll also touch on how ERGs and similar affinity groups can work outside of the U.S.

Moderators

Lisa Robinson

VP, Community and Social Engagement, Downtown Music Holdings

Speakers

Soy Kim

Creator Product Marketing, Spotify

Jasmine Smith

Senior Manager – Diversity, Inclusion & Belonging, Universal Music Group

Annie Brinn

SVP of Publishing Administration, Warner Music Group

Amber Charania

Director of Legal and Business Affairs, Downtown Music Holdings

Meghann Wright

Director of North American Royalty Administration, Sony Music Publishing

Tuesday May 10, 2022 1:00pm - 1:50pm CDT
Belle Meade I & II

1:00pm CDT

Welcome & A Sound Strategy: Music Cuts Through the Brand Noise

1 – 1:10 PM CT
Welcome

Speakers:
Nicole Purcell, CEO, The Clio Awards
Michael Kauffman, Executive Director, Clio Music

1:10 – 1:50 PM CT
A Sound Strategy: Music Cuts Through the Brand Noise
Mastercard’s EVP of Marketing and Communications in North America, Rustom Dastoor, will share how music and sound can embed brands into the fabric of culture and the zeitgeist. The soundtrack of our lives can drive memorability, positive sentiment and true relevance for brands. This is not simply about sweeping brand anthems; it’s about building trust and enhancing an authentic presence in a rapidly evolving world.
Presented by:
Rustom Dastoor, EVP of Marketing and Communications in North America, Mastercard

Part of the Brand Summit, Presented by Clio Music

Speakers

Rustom Dastoor

EVP of Marketing and Communications in North America, Mastercard

Michael Kauffman

Executive Director, Clio Music

Nicole Purcell

CEO, The Clio Awards

Tuesday May 10, 2022 1:00pm - 1:50pm CDT
Symphony ABC

Brand Summit

1:00pm CDT

Spatial Audio with Dolby Atmos on Apple Music

Learn more about Spatial Audio with Dolby Atmos on Apple Music. Apple Music will share the latest developments of this groundbreaking audio technology and powerful offering for creators and Apple Music subscribers.

Speakers

Reid Shippen

Producer/Mixer, Robot Lemon

Derek “MixedByAli” Ali

Founder & Engineer, EngineEars

Prophet Guillory

Artist Relations, Apple Music

Buddy Judge

Advanced Media Design, Apple

Ceri Thomas

Spatial Audio Technology, Apple Music

Tuesday May 10, 2022 1:00pm - 3:00pm CDT
Symphony EF

DSP Workshops

1:55pm CDT

Verizon: Impact Through Music

Verizon's Head of Experiential Marketing Christina Hull and Conn Fishburn, Chief Experience Officer for Civic Entertainment, discuss ways the brand is working for good in the music space. Initiatives to be discussed include Pay It Forward Live, Big Concert for Small Business, and Music Series, an all female virtual series for Verizon customers, giving female voices a platform during the pandemic.

Christina Hull, Head of Experiential Marketing, Verizon
Interviewed by: Conn Fishburn, Chief Experience Officer for Civic Entertainment

Part of the Brand Summit, Presented by Clio Music

Speakers

Christina Hull

Head of Experiential Marketing, Verizon

Conn Fishburn

Chief Experience Officer, Civic Entertainment

Tuesday May 10, 2022 1:55pm - 2:35pm CDT
Symphony ABC

Brand Summit

2:00pm CDT

Record Store Day Town Hall

Since the very first Record Store Day, in 2008, record stores, their customers, and artists across the world have come together and celebrated the unique culture of record stores and the special role these independently owned shops play in their communities. The success of Record Store Day continues to amaze and reinforces the importance of the physical format in today’s music ecosystem. This Town Hall is open to all Music Biz 2022 registrants and is your chance to hear the impact that Record Store Day has had on the industry over the years and to celebrate the accomplishments of the recent 2022 event. Ideas will circulate about how artists, labels, distribution and other can reap the benefits of participating in this unique industry promotion, as well as RSD Black Friday, RSD Summer Camp and other year-round opportunities. An open forum discussion will allow all to share ideas about how to make the 2023 event even bigger.

Tuesday May 10, 2022 2:00pm - 3:00pm CDT
Griffin Ballroom Mainstage

Physical Music Product Programming

2:30pm CDT

Women in Music Tech Workshops: Accessibility For Women & POC (RSVP Req’d)

The barrier of entry for women and POC remains. Join us for a session around allyship, inclusion and accessibility within the music industry as we discuss how we can lean in and aid in the diversification of the future leaders of music and music-tech companies.

Discussion group leaders include:
Shayli Ankenbruck, Conference Planner, rock paper scissors, inc.
Tatiana Cirisano, Music industry Analyst & Consultant, MIDiA Research
Deborah Fairchild, President, Veva Sound
Denise Imbesi, Founder, Muscle Mixes
Janishia Jones, Director, Systems Integration & Operations, EMPIRE
Liliahn Majeed, SVP, Chief Diversity, Inclusion and Belonging Officer, UMG
Jen Nieto, Music Partnerships, Snap Inc.
Cristina Pimentel, Director, New Digital Business & Innovation, UMG
Shira Yevin, Founder & CEO, Gritty in Pink

RSVP at: https://www.eventbrite.com/e/women-in-music-tech-at-music-biz-2022-registration-315808601027

Part of How To Activate Startup Talent In Today’s Music Business

Tuesday May 10, 2022 2:30pm - 3:15pm CDT
The Future Is Now Experience, Arlington Room

The Future Is Now Music Experience

2:30pm CDT

$5000 or $500: How To Release A Song On A Budget

A common misconception in the music industry is that you have to spend a lot of money to gain significant traction on a release. This session will discuss ways to be nimble and smart with your finances and resources to get the most out of your budget so fans can get the most out of your music. Learn from industry execs and artists on ways they have used small budgets to garner big results. Attendees will leave with a tangible plan on how to execute their next release and beyond.

Moderators

Nada Taha

Co-Founder & Head Of Creative; Presenter, GoodCopBadCop; Apple Music Radio

Speakers

Lauren Kasper

VP Nashville, The Orchard

Breland

Artist

Robby Towns

Co-Founder & Head of Strategy, GoodCopBadCop

Tuesday May 10, 2022 2:30pm - 3:20pm CDT
Belle Meade I & II

2:30pm CDT

Shaping Change: Artist Managers & Advocacy

The Music Managers Forum - US and International Music Managers Forum present a deep dive and analysis into how managers work with their artists on mission based initiatives, whether it be social justice, poverty, climate change or the myriad of other cause related activities needed to improve and progress our world condition. There is no doubt the power of artist activism is a significant force for progression. Some artists are born activists, taking action and inspiring others to join movements while some artists know they want to say something but struggle to find their authentic voice and true message. Hear from leading music managers both in the US and abroad who guide, cultivate, preserve and sustain these voices of change … and make positive change in their own right!

Neeta Ragoowansi, President, Music Managers Forum - US & Senior Counsel of Legal & Business Affairs, Global Citizen (moderator)

Moderators

Neeta Ragoowansi

President; Senior Counsel of Legal & Business Affairs, Music Managers Forum - US; Global Citizen

Speakers

Geir Luedy

CEO, MADE Management

Matt Maher

Partner, Activist Artist Management

Marne McLyman,

Artist Manager; Tour Manager, Reba McEntire, Maverick Nashville

Katie Hill

SVP, Head of Music, Entertainment and Artist Relations, Global Citizen

Tuesday May 10, 2022 2:30pm - 3:20pm CDT
Symphony D

2:40pm CDT

Pepsi’s Music Evolution

For nearly a century, Pepsi has been building its brand and connecting to people through the power of music. In this session you’ll hear about Pepsi’s music journey including iconic artist partnerships, high-profile activations like the Pepsi Super Bowl Halftime Show, as well as a variety of new programming intended to support emerging talent including Pepsi Music Labs, Pepsi Pop Star, and several others.

Part of the Brand Summit, Presented by Clio Music

Speakers

Adam Harter

SVP of Marketing - Media, Sports & Entertainment, PepsiCo

Katelyn Cozzi Meola

Sr. Brand Marketing Manager, Pepsi

Tuesday May 10, 2022 2:40pm - 3:20pm CDT
Symphony ABC

Brand Summit

3:25pm CDT

From the Super Bowl to Social Media – How the NFL Infuses Music Into the League

NFL SVP of Social, Influencer & Content Marketing Ian Trombetta leads NFL Social across platforms and is responsible for building an entirely new influencer strategy at the NFL. In addition, he oversees an internal creative dept that drives dozens of campaigns each quarter to deliver against a wide variety of initiatives such as live game tune-in, tentpole events, cause marketing and NFL Media products.
As the NFL’s Head of Music, Seth Dudowsky oversees the music functions of the league and media group including the performances at NFL tentpole events including the Super Bowl Halftime Show, commercial music integrations for NFL content, and support for the 32 clubs throughout the year.
Together with the NFL Network’s Kimmi Chex, they will discuss the league’s overall music strategy, how the NFL’s biggest performance moments come together, their approach to engaging artists as influencers, the role social media plays in how they approach music, and how they leverage the league’s highest profile musical moments to deliver value for their brand, broadcast and league partners.

Part of the Brand Summit, Presented by Clio Music

Speakers

Ian Trombetta

SVP Social, Influencer, & Content Marketing, NFL

Seth Dudowsky

Head of Music, NFL

Kimmie Chex

On-Air Host & Personality, NFL Network

Tuesday May 10, 2022 3:25pm - 4:00pm CDT
Symphony ABC

Brand Summit

3:30pm CDT

They’re Coming For Us: Fraudsters & How We Stop Them

From discussions with leading experts from all corners of the industry including labels, DSPs, distributors, artists, managers, and even streaming farm operators, the fraudulent streaming activity range nets out at ~10% of all annual streaming activity. That equals ~$1.1B USD in revenue flowing into the hands of fraudsters in 2021.

This panel brings together music technologists alongside streaming service and legal executives to shine a light on what can be done to better combat fraud, together. Our goal as an industry must be to ensure the integrity of streaming for artists, labels, publishers, distributors, platforms, and consumers alike.

Moderators

Elizabeth Moody

Partner, Granderson Des Rochers, LLP

Speakers

Matthew Eccles

SVP & General Counsel, Napster/Rhapsody International

Morgan Hayduk

Co-Founder & Co-CEO, Beatdapp

Michael Pelczynski

VP of Strategy, SoundCloud

Michael Pelczynski is the Vice President of Strategy, heading commercial strategy and new business at SoundCloud. He is responsible for developing SoundCloud’s holistic creator economy, driving consumer innovation via industry leading commercial offerings, licensing and establishing... Read More →

George White

VP, Music Licensing and Head of Publishing, Pandora Media/Sirius XM

Tuesday May 10, 2022 3:30pm - 4:50pm CDT
Symphony EF

4:00pm CDT

Women in Music Tech Workshops: Navigating the Music Industry (RSVP Req’d)

Hear first-hand from leading female leaders in music tech about their journeys navigating the music industry. Connect and share your experiences, key learnings, challenges and how you’ve overcome/ continue to overcome obstacles.

Discussion group leaders include:
Angela Abbott, Senior Manager, Business Affairs + Music Licensing, TIDAL
Shayli Ankenbruck, Conference Planner, rock paper scissors, inc.
Felisha Booker, Founder & CEO, Breaker Nation
Deborah Fairchild, President, Veva Sound
Cristina Pimentel, Director, New Digital Business & Innovation, UMG
Jessica Powell, CEO/ Founder, Audioshake
Amy Strack, VP North America, Music Health
Ellen Truley, Chief Marketing Officer, The MLC

RSVP at: https://www.eventbrite.com/e/women-in-music-tech-at-music-biz-2022-registration-315808601027

Part of How To Activate Startup Talent In Today’s Music Business
Hosted by UMG Digital Strategy

Tuesday May 10, 2022 4:00pm - 4:45pm CDT
The Future Is Now Experience, Arlington Room

The Future Is Now Music Experience

4:00pm CDT

The Music Video’s Comeback on TV Screens Creates New Distribution, Programming and Monetization Opportunities

Did you know that roughly 30% of Vevo music video views in the U.S. in 2021 came through the television set?

In today’s hyper-connected streaming world, internet-enabled, connected TVs (CTVs) are increasingly becoming the screen of choice by consumers to enjoy their favorite content, and it’s creating new opportunities to distribute, program, and monetize music videos. It’s time the music industry takes advantage of the TV screen.

This session provides a deep dive on CTV music video viewership trends, various viewing formats, and insights, as well as opportunities that CTV affords artist teams and labels.

Moderators

Parul Chokshi

Senior Director, Talent Booking, Vevo

Speakers

Scott Reich

SVP of Programming, Pluto TV

Ryan Stevens

VP of Commerce, Republic Records

Natalie Gabathuler-Scully

SVP of Revenue & Distribution Operations, Vevo

Tuesday May 10, 2022 4:00pm - 4:50pm CDT
Symphony D

4:00pm CDT

Vinyl Projections & Lead Times — OH MY!!

This panel will bring to light both the missed opportunities from mis-projections in vinyl manufacturing and will also establish some Best Practices around projections, creating I/O’s and getting it RIGHT…from the beginning. Don’t be “that guy” that losses tons of sales and pisses off fans because your numbers were arbitrary; based on a price break or some other random factor. Sometimes bean counting can really help you out. But it’s not just about the projection the timing is critical, too. Lead times! We don’t just mean manufacturing lead times. We’re talking about pre-books and the critical run-up to release date. We’ll look at the risk and payoff.

Moderators

Jocelynn Pryor

VP of Marketing, AMPED Distribution

Speakers

Candice Watkins

VP of Marketing, Big Loud

Erin Choi

VP, Marketing, Hopeless Records

Nina Collins

VP, Global Accounts, WMX Global Commercial Services

Tuesday May 10, 2022 4:00pm - 4:50pm CDT
Belle Meade I & II

Physical Music Product Programming

5:00pm CDT

Music Biz LIVE Keynote Series: Jon Platt, Chairman & CEO, Sony Music Publishing

Doors open at 4:45 PM CT

Amidst a 25-year career working with artists ranging from legends like Jay-Z, Beyoncé and Rihanna to newcomers like Olivia Rodrigo, Jon Platt has greatly influenced ways in which songwriters are respected and compensated for their life’s work. In this special Music Biz LIVE conversation, he'll share his insights on the rising profile of the publishing sector, and his views on the future of the industry at large!

Speakers

Jon Platt

Chairman & CEO, Sony Music Publishing

Tuesday May 10, 2022 5:00pm - 6:00pm CDT
Griffin Ballroom Mainstage

Music Biz LIVE Keynotes & Special Events

6:00pm CDT

Cocktail Party sponsored by Vevo

Vevo, the world's leading music video network, is hosting an official Music Biz cocktail party to close out Tuesday's sessions. Join us for an aperol spritz (or two), meet the Vevo team, and hang out with your industry colleagues. We look forward to seeing you there!

Tuesday May 10, 2022 6:00pm - 7:00pm CDT
Symphony ABC

Music Biz LIVE Keynotes & Special Events

7:00pm CDT

Live With Twitch (RSVP Req’d)

Music Biz is done for the day, but we're just getting started! Come join us at the Honky Tonk room and for a night of drinks, music, and fun. RSVP at https://twitchmusicbiz.splashthat.com/

Tuesday May 10, 2022 7:00pm - 9:00pm CDT
Twelve Thirty Club 550 Broadway

8:00pm CDT

2022 Clio Music Awards (Ticket Purchase Req’d)

The 2022 Clio Music Awards celebrate the best in music marketing and the use of music in advertising selected by top creative executives from across the industry (jury).

This is the inaugural standalone, in-person event for the program which was introduced in 2014 to award the creative contributions of the marketers and communicators that propel the industry forward, inspire a competitive marketplace of ideas, and foster meaningful connections within the creative community.

Presented by Pepsi, the evening will include the presentation of the Grand Clio Music Winners as well as Label, Publisher, and Agency "Of the Year", artist performances, and special honorees.

Event takes place at Mercy Lounge, 1 Cannery Row. A limited number of tickets are available. Reserve yours at https://www.eventbrite.com/e/2022-clio-music-awards-tickets-301486573457

Use code CLIOMB22 for a Music Biz attendee special 20% off the regular rate.

Tuesday May 10, 2022 8:00pm - 9:30pm CDT
Mercy Lounge

Music Biz LIVE Keynotes & Special Events

8:00am CDT

Well-Being Wednesday presented by Access Elite

Continue the practice of mental and physical well-being by joining in on a Slow Flow Yoga session and Gratitude Meditation. Bring yourself and your yoga mat down and start your day with a morning of gratitude hosted by AccessElite! Comfortable clothes are encouraged. If you don’t have a yoga mat we will have a limited number to borrow for the session.

Wednesday May 11, 2022 8:00am - 9:00am CDT
Event Lawn

8:00am CDT

Community Hub sponsored by Downtown

Get to know Music Biz’s diversity, equity & inclusion and mental health & wellness partners that will each be setting up displays in our all-new Community Hub, sponsored by Downtown and its brands — AdRev, CD Baby, FUGA and Songtrust! This dedicated area will be bustling with attendees throughout the conference, giving you a chance to connect with industry peers you may not have otherwise met! Attendees will also be able to stop by, grab a quick breakfast or lunch and avoid the crowds at the restaurant in the hotel lobby.

Be sure to also stop and chat with reps from Downtown, the world's leading music services company with over 1.7 million clients in over 145 countries with a catalog of over 23 million music assets in a wide variety of genres and languages. Downtown's service offerings support creators and businesses in all facets of the music industry including music creation, distribution, marketing, royalty collection, financing, accounting and payment services. Downtown clients can choose to opt-in for only the services they need, in any territory they want, for as long as they want, without having to give up ownership or control of their work.

Partners featured in the Hub today include Access Elite, Mental Health Alliance and Women In Vinyl.

Wednesday May 11, 2022 8:00am - 3:00pm CDT
Griffin Ballroom

8:00am CDT

Explore Activation Stations

Wednesday May 11, 2022 8:00am - 5:00pm CDT

8:00am CDT

Registration

Wednesday May 11, 2022 8:00am - 6:00pm CDT
Main Lobby, left of hotel check-in

9:00am CDT

Globalization of the Music Streaming World

Join our diverse group of international panelists as we deep dive into how some artists live out their careers within local success, and how the select few graduate through the ranks to global stardom.

What are your goals as an artist? There are acts who are quite happy staying in their town or city, and those who achieve national/regional/global fame. What does each group's data look like? Are there detectable signs of someone on the brink? How do some artists' work limit them to a certain geography, or how does it lend itself to easily traversing borders and culture? What streaming and social platforms matter more in various regions? How do the most developed markets differ from the emerging ones like Southeast Asia, Latin America, Middle East & North Africa, sub-Saharan Africa?

Moderators

Andreas Katsambas

President & COO, Chartmetric

Speakers

Tony Grotticelli

VP of Digital Marketing, Universal Music Group

Jess Keifer (Valiyi)

Director, Digital Strategy, Sony Music Nashville

Chris Loss

VP of Streaming, BBR Music Group

Addison Nunes

Manager of Analytics, Warner Music Group

Wednesday May 11, 2022 9:00am - 9:50am CDT
Symphony D

9:00am CDT

Vinyl Revolution: Research Study Reveal

“Vinyl Revolution” is a consumer research study from MusicWatch, Inc. that is jointly sponsored by the Music Business Association and the RIAA. The study will examine what is driving growth for the format and profile the buyers behind the momentum. The “Vinyl Revolution” study will examine why fans buy and listen; their preferred discovery methods and motivations, and their shopping and listening habits. The study will look at the potential for future growth in the vinyl format. Hear it here for the first time!

Speakers

Russ Crupnick

Managing Partner; Adjunct Professor, MusicWatch; NYU Steinhardt School

Wednesday May 11, 2022 9:00am - 9:50am CDT
Belle Meade I & II

Physical Music Product Programming

9:30am CDT

Maximizing The Niche: Superfans of Sub-Genres

You don't have to be from Nashville to know that not all Country fans are the same - and that principle holds across all major genres. So what makes a 90's Hip-Hop fan different from a Trap fan? And how do you have to adapt your consumer marketing when pivoting from Regional Mexican sub-genres to Reggaeton? Mainstream fans get the most coverage, but it is important to understand the unique characteristics of sub-genre fans to make sure you are reaching the appropriate audience when planning tours, social media, and brand marketing. Join Luminate for a closer look at the unique fans of some of these sub-genres (and more!). We'll take a look at these fanbases, the sub-genres superfans, and dive deep into their demos, attitudes, behaviors, and — most importantly — how to activate them.

Wednesday May 11, 2022 9:30am - 10:30am CDT
Griffin Ballroom GH

10:00am CDT

Metadata Summit Opening Keynote

Part of our Metadata Summit,
presented by OpenPlay & sponsored by DDEX, Exactuals and Verifi Media
Our most popular program block is back! Now in its 11th year, Music Biz’s Metadata Summit will offer the kinds of substantive conversations about the latest solutions & technologies helping alleviate bottlenecks in our industry's data pipeline that you’ve come to expect. You'll also hear what music, tech, legal & data experts have to say about futureproofing our data processing to meet the needs that budding revenue opportunities like NFTs and metaverse integration will call for.

Speakers

Kim Beauchamp

SVP Process Innovation & Advanced Operations; Chairperson of the Board, Universal Music Group; DDEX

Cameo Carlson

President, mtheory Nashville

Wednesday May 11, 2022 10:00am - 10:35am CDT
Symphony ABC

Metadata Summit

10:00am CDT

Spotify For Artists: Masterclass

Take a personal guide through Spotify's artist tools and features. Meet the team and discover your biggest platform.

Speakers

Jesse Jacobsen

Artist & Label Partnerships, Spotify

Wednesday May 11, 2022 10:00am - 12:00pm CDT
Symphony EF

DSP Workshops

10:00am CDT

Let’s Talk Physical

With all market research pointing to a vast uptick in sales of all physical music formats, it’s clear now how deeply Americans continue to value and engage with vinyl, CDs and cassettes. Don’t miss Let’s Talk Physical — the first “physical” edition of this event after two years of virtual seminars — for deep dives into the major issues & opportunities manufacturers, retailers, wholesalers, distributors and labels face amid a growing demand by fans and collectors alike!

10 – 10:05 AM
Welcome

10:05 – 10:25 AM
2021 Sales Review & Record Store Day Sale Impact Report

Speaker:
Peter Krien, Senior Music Analyst, Luminate (formerly MRC Data)

10:25 – 10:35 AM CT
Video Presentation: Frontline Stories That Inspire

10:35 – 11:05 AM
Task Force Guidelines Roll-out

11:05 – 11:15 AM
Video Presentation: Pressing Plants Showcase

11:15 AM – 12 PM
Diversity, Education and Innovation
presented by Women In Vinyl
Women in Vinyl works to empower women, female-identifying, non-binary, LGBTQ+, BIPOC and otherwise marginalized humans working in the industry to create, preserve and improve the art of music on vinyl. We will discuss with key members of the industry, ways in which we can enable innovation and growth by driving home the importance of diversification and education.

With over a decade since the "resurgence" of vinyl there has been little discussion on job opportunities in this field, or how we can support a continued upward trajectory. Once the boom we're in starts to level out, what are ways in which we can build a staff that loves vinyl and doesn't just see it as just a manufacturing job? How can we help facilitate a new generation of artists, label managers, cutting engineers, and vinyl manufacturers that understand the medium and can take the reins and continue to drive how, and what we make to maintain its spot as the #1 physical product in the future.

Moderator:
Jenn D'Eugenio, Chief of Sales, Furnace Record Pressing & Owner/Founder, Women in Vinyl

Speakers:
Heath Gmucs, Waxmage Records
Caren Kelleher, Owner, Gold Rush Vinyl
Robyn Raymond, Lathe Cutter, Red Spade Records & Board Member, Women in Vinyl

Moderators

Jenn D'Eugenio

Founder; Sales & Customer Experience Manager, Women in Vinyl, Furnace Record Pressing

Speakers

Caren Kelleher

Founder & CEO, Gold Rush Vinyl

Peter Krien

Product Business Analysis, Luminate (formerly MRC Data)

Robyn Raymond

Owner/Operator/Record Cutter, Red Spade Records

Heath Gmucs

Production Manager, Gotta Groove Records

I've been with Gotta Groove Records since August of 2010 as a press operator. I've recently been moved to the Production Managerposition. I have been designing and pressing custom hand laid variants since 2011 and am the owner of Wax Mage Records est.2015.

Wednesday May 11, 2022 10:00am - 12:00pm CDT
Griffin Ballroom Mainstage

Physical Music Product Programming

10:35am CDT

Whose Tag Is It Anyway? – Solving the Metadata Tagging Problem

With context-based playlisting and AI search gaining massive traction online, it’s more important than ever that music is “tagged” with accurate and comprehensive descriptors. Ease of music discoverability is a common goal for both labels and DSPs, but with both parties and third parties creating contextual tags, the waters can get muddied. In this panel, representatives from top independent record labels and DSPs will meet to discuss how they are working together to resolve this problem, providing a blueprint for the most effective practices in tagging.

Part of our Metadata Summit,
presented by OpenPlay & sponsored by DDEX, Exactuals and Verifi Media
Our most popular program block is back! Now in its 11th year, Music Biz’s Metadata Summit will offer the kinds of substantive conversations about the latest solutions & technologies helping alleviate bottlenecks in our industry's data pipeline that you’ve come to expect. You'll also hear what music, tech, legal & data experts have to say about futureproofing our data processing to meet the needs that budding revenue opportunities like NFTs and metaverse integration will call for.

Moderators

Edward Ginis

Co-Founder and Head of Client Services, OpenPlay

Speakers

Jason Feinberg

SVP Marketing, Flymachine

Mike Rittberg

Executive Vice President Label Operations, Big Machine Label Group

Niels Rump

Secretariat, DDEX

Wednesday May 11, 2022 10:35am - 11:25am CDT
Symphony ABC

Metadata Summit

11:00am CDT

POV: When Your Catalog Song Goes Viral

From Rick-Rolling to a dude drinking Ocean Spray on a skateboard, viral trends have been inspiring discovery of older songs by younger audiences for years and now short form video platforms like TikTok, YouTube Shorts, and Instagram Reels have taken that to a whole new level. Not only can a viral moment catapult a catalog song onto charts around the world overnight, it can introduce millions of new listeners to an artist’s entire body of work.

How can you be prepared for a moment like that? What do you do when it happens? And most importantly, how do you turn millions of new listeners into true fans?

In this panel, we’ll discuss what “going viral” means in 2022 and how strategies to engage with audiences have evolved with the increasing influence of short-form video content and emerging platforms. We’ll also explore the value of maintaining fan engagement post-virality and what that can mean for an artist’s career development.

Jennifer Kirell, SVP, Catalog & Retail Marketing, AWAL
Johnny Cloherty, Co-founder & CEO, Songfluencer
Jessica Mills, Sr. Director of Audience Development, AWAL
Ryan Thornton, Head of Catalog Music, YouTube Music

Moderators

Jennifer Kirell

SVP, Catalog & Retail Marketing, AWAL

Speakers

Johnny Cloherty

Co-founder & CEO, Songfluencer

Jess Mills

Sr. Director of Audience Development, AWAL

Ryan Thornton

Head of Catalog Music, YouTube Music

Wednesday May 11, 2022 11:00am - 11:50am CDT
Belle Meade I & II

11:00am CDT

IT’S HERE NOW: The New Music Business

5 things you’re getting all wrong about the new music business and 5 things you should absolutely know right now. A playlist is not a marketing plan. To compete today, you need to focus on planning and optimization across all platforms. Jay Gilbert and Glenn Peoples dispel a few myths and present what you need to know about the future of the music business, which is changing and evolving at an incredible rate.

Speakers

Glenn Peoples

Lead Analyst, Billboard

Glenn Peoples was previously Sr. Editorial Analyst at Billboard. After years working in marketing, sales and finance at various music companies, Peoples offered analysis and insight on the music business in Billboard magazine and its business website, Billboard biz. Based in Nashville... Read More →

Jay Gilbert

Co-Founder, Digital Strategy, Label Logic

Wednesday May 11, 2022 11:00am - 12:00pm CDT
Griffin Ballroom GH

11:00am CDT

The Credits Due Initiative Explained

Credits Due is an initiative that brings the music industry together to ensure that complete and accurate song metadata is attached to all recordings at the point of creation, to enable music creators to be credited fairly for the music they share with the world. This Community Hub session will provide a chance to hear more from supporters of the initiative, including why it matters and how others can join in support.

Speakers

Niclas Molinder

Co-Founder, Co-Founder, Music Rights Awareness Foundation, Session

Graham Davies

CEO, Ivors Academy

Garrett Levin

President & CEO, DiMA

Michelle Lewis

Executive Director and Co-Founder, SONA

Wednesday May 11, 2022 11:00am - 12:00pm CDT
Griffin F

11:25am CDT

Creator Metaverse Metadata

We will explore using (music) metadata for enabling new experiences for Roblox’s, Twitch’s, and TikTok’s of the “Creator Metaverse”. This includes pairing/recommending recordings and compositions for the story narrative/theme for the creator to use in metaverse experiences, expanding (music) metadata for recommending new metaverse consumption/interactions, and linking to the “universe” (e.g., Music Services, NFTs, merchandising).

Part of our Metadata Summit,
presented by OpenPlay & sponsored by DDEX, Exactuals and Verifi Media
Our most popular program block is back! Now in its 11th year, Music Biz’s Metadata Summit will offer the kinds of substantive conversations about the latest solutions & technologies helping alleviate bottlenecks in our industry's data pipeline that you’ve come to expect. You'll also hear what music, tech, legal & data experts have to say about futureproofing our data processing to meet the needs that budding revenue opportunities like NFTs and metaverse integration will call for.

Speakers

Vickie Nauman

Founder, CrossBorderWorks

Chris Horton

SVP Strategic Technology, Universal Music Group

Chris leads the UMG Office of Strategic Technology, which is responsible for long-term non-IT strategic technology research and concept development. Horton and his team collaborate with tech companies on the development of new music related products and services, including stem-based... Read More →

Michael Gubman

VP, Business Development, Bitski

Matt Henninger

Head of Sales and Business Development, Audible Magic

Michael Jeffrey

VP, Business Development Music & Automotive, Xperi

Wednesday May 11, 2022 11:25am - 12:15pm CDT
Symphony ABC

Metadata Summit

11:30am CDT

Women in Music Tech Workshops: Accessibility For Women & POC (RSVP Req’d)

The barrier of entry for women and POC remains. Join us for a session around allyship, inclusion and accessibility within the music industry as we discuss how we can lean in and aid in the diversification of the future leaders of music and music-tech companies.

Discussion group leaders include:
Felisha Booker, Founder & CEO, Breaker Nation
Cameo Carlson, President, mtheory Nashville
Chayce Cheatham, Label Partnerships, TikTok
Sieah Huang, Sr. Account Director, UMG
Linda Kury, VP of Global Marketing, UMG
Nina Nwofia, Account Director, Ingrooves Music Group
Cristina Pimentel, Director, New Digital Business & Innovation, UMG
Jas Smith, Senior Manager, Diversity, Inclusion & Belonging, UMG
Jessica Sobhraj, CEO, Cosynd

RSVP at: https://www.eventbrite.com/e/women-in-music-tech-at-music-biz-2022-registration-315808601027

Part of How To Activate Startup Talent In Today’s Music Business

Wednesday May 11, 2022 11:30am - 12:15pm CDT
The Future Is Now Experience, Arlington Room

The Future Is Now Music Experience

12:00pm CDT

Avoiding Game Over: How to Properly Clear Music for Video Games

Video games are more popular than ever today, and music is playing a bigger role in driving the action. From the radio stations in the “Grand Theft Auto” franchise, to each year’s “Madden NFL” soundtrack, to the buzzed-about jukebox level of “Back 4 Blood,” video games are putting music in front of a wide audience in an attention-grabbing way, contributing to artist growth and song discovery. But as the gaming world evolves, music clearances are becoming more complicated. In addition to standard considerations, game developers must now take Twitch streaming, online play, and a variety of other factors into account when licensing music. In this panel, music clearance experts and gaming executives will discuss how they work together to negotiate fair deals that enable all parties to benefit.

Part of the "Video Games & Music: Present Tech Shaping Our Industry’s Future" Program

Moderators

Deborah Mannis-Gardner

Owner/President, DMG Clearances, Inc.

Speakers

Josh Neuman

Co-Founder/President, MELON Metaverse Development Studio

Silvano Matthews

Sound Designer, Turtle Rock Studios

Brian Litwin

Director, Licensing - Sync Administration, Concord Music Group

Wednesday May 11, 2022 12:00pm - 1:00pm CDT
Symphony D

12:30pm CDT

A-Z of DSP Tools For Artist Marketing

Both Mike Warner and Andrea Young focus on the streaming ecosystem. Mike literally wrote the book on playlists (Work Hard Playlist Hard), and holds expertise as a curator, podcaster and independent artist. Andrea has worked with hundreds of artists and teams to build their digital presence on streaming platforms through exposure and feedback on playlists (and beyond), guiding artists through every step of the process, and is also a longtime curator. Both have strong independent experience in the streaming and playlisting space to share, providing value for artists, management teams, labels, and playlisting/streaming staff. In this presentation, this dynamic duo presents insights from their own case studies, along with follow-up action items, so creatives and those who support them can understand how to make the most of music release strategies, promotional tools, and tactics for fan development & artist branding.

Mike Warner, Director of Artist, Label & DSP Relations, Chartmetric & Author, “Word Hard Playlist Hard”
Andrea Young, CEO, DPG Worldwide (Digital Promotions Group)

Speakers

Mike Warner

Director of Artist, Label & DSP Relations; Author, Chartmetric; "Work Hard Playlist Hard”

Andrea Young

CEO, DPG Worldwide (Digital Promotions Group)

Wednesday May 11, 2022 12:30pm - 1:30pm CDT
Griffin Ballroom GH

12:30pm CDT

Hit Song Moneyball II: Unleashing the Power of AI-Driven Hit Song Analytics

Today’s music industry has become increasingly reliant on data for sales, social engagement, and other similar metrics. But what can we learn from the songs themselves?

Introducing the next generation of hit song analytics, ChartCipher, a game-changing platform that unleashes the power of AI-driven song analytics. A partnership between AI song search and analysis platform, MyPart, and hit song analysis and trend pioneers, Hit Songs Deconstructed, ChartCipher delivers compositional, lyrical and sonic analytics for the songs charting across today's most popular music charts.

This presentation will reveal unique insight into the qualities driving today’s most popular music charts, how they’ve evolved over the past decade, and focus on how this new dimension of real-time analytics can complement traditional business metrics.

Speakers

David Penn

Co-founder, Hit Songs Deconstructed & ChartCipher

Yael Penn

Co-founder, Hit Songs Deconstructed & ChartCipher

Matan Kollenscher

CEO, MyPart

Matan is a hands-on leader with over 20 years of expertise in music and tech, an IDF intelligence major in reserves with expertise in AI, Big Data, digital signal processing and data science. A schooled musician and musicologist and an award-winning writer, Matan holds a Computer... Read More →

Sivan K. Vaknin

VP R&D, MyPart & ChartCipher

Wednesday May 11, 2022 12:30pm - 1:30pm CDT
Griffin F

12:45pm CDT

Come Together: Fixing the Data Sharing Problem

The music industry has long struggled with data sharing, maintaining proprietary silos of information that often do not communicate with each other. While progress has been made with the introduction of new metadata standards and cleaning services, certain pressing issues remain. Often, recording and publishing data are written using different, incompatible standards, and maintaining proprietary information remains a key advantage for many companies. There is a need to bridge these divides to ensure that labels, publishers, PROs, DSPs, and distributors all have access to the most consistent and up-to-date information at all times to ensure rights-holders are appropriately compensated. In this panel, representatives from across the music value chain will discuss the value behind organized and transparent metadata, and how they plan to work together to achieve this goal.

Part of our Metadata Summit,
presented by OpenPlay & sponsored by DDEX, Exactuals and Verifi Media
Our most popular program block is back! Now in its 11th year, Music Biz’s Metadata Summit will offer the kinds of substantive conversations about the latest solutions & technologies helping alleviate bottlenecks in our industry's data pipeline that you’ve come to expect. You'll also hear what music, tech, legal & data experts have to say about futureproofing our data processing to meet the needs that budding revenue opportunities like NFTs and metaverse integration will call for.

Moderators

Allen Bargfrede

Co-Founder & CSO, Verifi Media

Speakers

Natalie Jacobs

VP of Publishing & Licensing Data Management - Global Data Operations, Warner Music Group

Chris Knight

GM of Artist Management, Roc Nation

Jordi Puy

CEO, Unison

Harmen Hemminga

Head of Partnerships & Strategic Projects, FUGA

Wednesday May 11, 2022 12:45pm - 1:35pm CDT
Symphony ABC

Metadata Summit

1:00pm CDT

Fan-Powered Future: How Connectivity Will Fuel the Next Era of the Music Industry

The relationship between artists and fans is stronger than it’s ever been, thanks to technology enabling more immersive experiences driving deeper and more direct connections. From creating more engaging fan-artist experiences, to more creative partnership and artist marketing opportunities and new data and revenue models, join SoundCloud’s President, Eliah Seton, and Chief Content and Marketing Officer, Lauren Wirtzer-Seawood to hear how the powerful artist-fan connection is set to revolutionize the direction of the music industry.

Eliah Seton, President, SoundCloud
Lauren Wirtzer-Seawood, Chief Content and Marketing Officer, Soundcloud

Part of The Future of Connection sponsored by SoundCloud

Speakers

Dan Runcie

Founder, Trapital

Eliah Seton

President, SoundCloud

Lauren Wirtzer-Seawood

Chief Content and Marketing Officer, SoundCloud

Wednesday May 11, 2022 1:00pm - 1:45pm CDT
Griffin Ballroom Mainstage

DSP Workshops

1:00pm CDT

Women in Music Tech Workshops: Navigating the Music Industry (RSVP Req’d)

Hear first-hand from leading female leaders in music tech about their journeys navigating the music industry. Connect and share your experiences, key learnings, challenges and how you’ve overcome/ continue to overcome obstacles.

Discussion group leaders include:
Christina Calio, Founder, Popins
Deborah Fairchild, President, Veva Sound
Denise Imbesi, Founder, Muscle Mixes
Helena Kosinski, VP of Global, Luminate
Rachel Knepp, SVP Growth / Co-Founder, Jammber
Cristina Pimentel, Director, New Digital Business & Innovation, UMG
Alyssa Talovic-Garcia, Head of Label Partnerships, Meta

RSVP at: https://www.eventbrite.com/e/women-in-music-tech-at-music-biz-2022-registration-315808601027

Part of How To Activate Startup Talent In Today’s Music Business
Hosted by UMG Digital Strategy

Wednesday May 11, 2022 1:00pm - 1:45pm CDT
The Future Is Now Experience, Arlington Room

The Future Is Now Music Experience

1:00pm CDT

The Music Copyright Future (IS NOW)

Law follows innovation. A high-level discussion about the future of (c), bringing together some of the most respected minds in Copyright today, this debate will ask the question "where are we going, and are we prepared for the road ahead?"

Recent history gives us the passing of monumental legislation. But even since, the landscape has already changed drastically. Is copyright law prepared?

Have we achieved the goals and delivered on the promises of Web2 in music licensing? Will the new legislation affect change in Web3 the way it was thought to? Will Artificial Intelligence replace the writer; can the system in place govern AI creative output? Are we already behind again?

Moderators

Kevin Casini

Principal; Founder, Casini Law; Ecco Artists Services

Speakers

Molly Shehan

Partner, Milom Horsnell Crow Kelley Beckett Shehan PLC

John Riley

Assistant General Counsel, U.S. Copyright Office

Meredith Rose

Senior Policy Counsel, Public Knowledge

John Strohm

Attorney

Wednesday May 11, 2022 1:00pm - 1:50pm CDT
Belle Meade I & II

1:30pm CDT

The Future of the Artist Deal

As we fully enter the streaming and technology era of the music business the dynamic between record labels and artists have become even more interesting. On one side, artists are becoming even more educated and empowered to find the best business situation for them, and there are plenty of options. Major record labels are going through their own transformations as companies are going public (IPO) and record industry revenues are inching closer to a new peak. The outlook for all in the music business could be viewed as bullish however the structure of artist deals have been under scrutiny lately.

This conversation will feature a combination of important stakeholders that are willing to speak transparently and honestly about where things are and what the future could look like as it relates to the relationship between artists and record labels. Their might not be one answer to what the future of the artist deal looks like but the goal of this conversation will be to continue to spark an important dialogue and hear from people who have the vantage point and experience to predict and offer insights.

Moderators

Karl Fowlkes

Founder & Managing Partner, The Fowlkes Firm

Speakers

Charlene Bryant

Founder, Riveter Management

Spencer Crandall

Singer / Songwriter

Samantha Juneman

SVP & Head of Marketing & Services, ADA

Dave Melhado

VP Music & Marketing, UnitedMasters

Wednesday May 11, 2022 1:30pm - 2:20pm CDT
Symphony D

1:35pm CDT

Metadata Means Money

Song catalogs are trading hands fast these days, and metadata is a critical element both in initial valuation and then in the realization of the full value to the investor. Representatives from leading music companies will discuss what they look for, what often is unaddressed, and how copyright owners can optimize their metadata now for future success.

Part of our Metadata Summit,
presented by OpenPlay & sponsored by DDEX, Exactuals and Verifi Media
Our most popular program block is back! Now in its 11th year, Music Biz’s Metadata Summit will offer the kinds of substantive conversations about the latest solutions & technologies helping alleviate bottlenecks in our industry's data pipeline that you’ve come to expect. You'll also hear what music, tech, legal & data experts have to say about futureproofing our data processing to meet the needs that budding revenue opportunities like NFTs and metaverse integration will call for.

Moderators

David Boxenbaum

CEO, Newport Media Advisors

Speakers

Steven Ambers

VP of Corporate Development, SOCAN

Britnee Foreman

Head of Data Operations & Digital Strategy, Exceleration Music

Doug Mitchell

Director of Customer Success, Music, Exactuals

Jeff Van Driel

GM of Global Administration, Concord Music Group

Wednesday May 11, 2022 1:35pm - 2:25pm CDT
Symphony ABC

Metadata Summit

1:50pm CDT

SoundCloud Workshop: Empowering Artists to Build Their Careers on Their Own Terms

Artists have more choice than ever in how they pursue their journey in music, including a multitude of ways to invest in their growth and become the next breakout star. From the newest features on the platform to creative ways to directly engage with and grow their fanbase, hear from SoundCloud's music team about how the next-generation music entertainment company is empowering its artist community to more easily and successfully build careers on their own terms and creating innovative partnerships with the label community to amplify artist goals.

Part of The Future of Connection sponsored by SoundCloud

Speakers

Manny Toro

VP of Global Music Marketing, SoundCloud

Erika Montes

VP of Artist & Label Partnerships, SoundCloud

Wednesday May 11, 2022 1:50pm - 3:00pm CDT
Griffin Ballroom Mainstage

DSP Workshops

2:00pm CDT

Stacking Up: The Right Tools for the Right Job

Overwhelmed with the amount of tools you think you need to have? Do you find “must have” tools don’t apply to your workflows or suit your needs? The world of technology is vast, but which tools are essential to include in your tech stack? Which solutions will enable you to take a roster of creators to the next level? This discussion on building the right tech stack for your creative and business needs will give insight into best practices and offer state-of-the-art use cases.

Rob Weitzner, EVP of Revenue and Growth, Artist Growth

Speakers

Kevin Breuner

SVP of Engagement and Education, CD Baby

Kaitlyn Moore

Senior Director of Marketing, mtheory

Sung Cho

Founder and CEO, Chartmetric

Rob Weitzner

EVP of Revenue and Growth, Artist Growth

Wednesday May 11, 2022 2:00pm - 3:00pm CDT
Griffin Ballroom GH

2:00pm CDT

Thriving in a Music Business Career

A career in the music business can be both exciting and challenging. But finding yourself in the wrong job at the wrong time for the wrong reasons can be deflating. This session outlines the strategic steps you can take to find a position that allows you to grow and thrive in this rapidly evolving industry, and it covers the following topics with ample time for questions and answers:

• Assessing the industry – what's important and who is hiring for what?
• Assessing yourself – what's important to you and what is the value you bring to a job?
• Networking – the best and the worst approaches to building bridges to find the best fit for your talents.
• Continuous development – how to stay current and relevant.

Moderators

Leigh McCorkle

Chief People Officer, The MLC

Speakers

Melissa Hewett

VP of Human Resources, Country Music Association (CMA)

Neitra Scott

Head of Human Resources, Round Hill Music

Wednesday May 11, 2022 2:00pm - 3:00pm CDT
Griffin F

2:25pm CDT

Metadata Summit Closing Keynote

Speakers

Samantha Moore

Chief of Staff, ADA

Cat Kreidich

President, ADA

Andrea Slobodien

Head of Product & Integration, ADA

Wednesday May 11, 2022 2:25pm - 2:55pm CDT
Symphony ABC

Metadata Summit

2:30pm CDT

Women in Music Tech Workshops: Navigating the Music Industry (RSVP Req’d)

Hear first-hand from leading female leaders in music tech about their journeys navigating the music industry. Connect and share your experiences, key learnings, challenges and how you’ve overcome/ continue to overcome obstacles.

Discussion group leaders include:
Melissa Goldberg, Sr. Director, Digital & Social, CMT
Sieah Huang, Sr. Account Director, UMG
Sarah Janiszewski, Sr. Mgr Label Relations, TIDAL
Janishia Jones, Director, Systems Integration & Operations, EMPIRE
Vickie Nauman, Founder, CrossBorderWorks
Jen Nieto, Music Partnerships, Snap Inc.
Cristina Pimentel, Director, New Digital Business & Innovation, UMG

RSVP at: https://www.eventbrite.com/e/women-in-music-tech-at-music-biz-2022-registration-315808601027

Part of How To Activate Startup Talent In Today’s Music Business
Hosted by UMG Digital Strategy

Wednesday May 11, 2022 2:30pm - 3:15pm CDT
The Future Is Now Experience, Arlington Room

The Future Is Now Music Experience

2:30pm CDT

The Power of LGBTQ+ Music

Luminate, Billboard, and Queer Capita present the latest and most comprehensive view of the impact the LGBTQ+ community has on the music industry. This session will cover insights on the value of the queer music fan and the impact that queer musicians are making on the industry. The report will launch exclusively at the conference and be followed by an LGBTQ+ professional mixer/networking hosted by Queer Capita, an organization supporting career pathways for queer music professionals.

Moderators

Matt Yazge

VP, Head of Research, Luminate

Speakers

Hannah Waitt

VP of Digital Marketing, mtheory

Hannah Waitt is a marketing specialist at mtheory, a company that provides artist managers with services, support and capabilities across a wide range of disciplines, including marketing, touring, live event production, financing, digital services, and label services. mtheory was... Read More →

Evangeline Elder

Sr. Director, Music & Brand Partnerships, Roc Nation

Stephen Daw

Staff Writer, Pride, Billboard

Joe Lynch

Executive Digital Director, Billboard

Ari Fouriezos

Artist Manager; Director, Friendly Announcer; Queer Capita

Wednesday May 11, 2022 2:30pm - 3:20pm CDT
Belle Meade I & II

3:00pm CDT

Welcome & The Rights Behind Royalty Flows: Interdependent Roles in the Music Ecosystem

We’ve heard it or read it in textbooks, “The music industry relies on royalties generated by the licensing of copyrighted songs and recordings as a primary form of payment.” At face value that statement seems pretty straight forward. Dig under the hood and you will quickly see that there are numerous twists and turns in the path from creation of a song to the eventual flow of royalties back to the writer. Let’s take a look at the rights behind the money flows in today’s music ecosystem to set the stage for the conversations this afternoon on how missing or inaccurate data throughout the process can create significant issues.

This panel follows a welcome session from:
Garrett Levin, President & CEO, DiMA
Portia Sabin, President, Music Biz

Part of the Royalty Flows & Data Challenges: Conquering Them TOGETHER program

Speakers

Tom Clees

VP, Federal Public Policy, RIAA

Garrett Levin

President & CEO, DiMA

Portia Sabin

President, Music Biz

Wednesday May 11, 2022 3:00pm - 3:25pm CDT
Symphony D

Royalty Flows & Data Challenges: Conquering Them TOGETHER

3:25pm CDT

Fireside Chat with Singer/Songwriter Shamir

Part of the Royalty Flows & Data Challenges: Conquering Them TOGETHER program

Speakers

Shamir

Singer-Songwriter

John Strohm

Attorney

Wednesday May 11, 2022 3:25pm - 3:50pm CDT
Symphony D

Royalty Flows & Data Challenges: Conquering Them TOGETHER

3:30pm CDT

How Cities & the American Rescue Plan Can Support Your Business

Due to the American Rescue Plan and the Build Back Better Plan, there is a ton of potential investment in every community in America for artists, music businesses and entrepreneurs. However, there's little guidance related to how to access it and who to talk to find out. Music companies are often small businesses and billions of dollars have been allocated to all states, cities and counties to invest in, support and provide direct relief to these businesses. This panel aims to provide best practice case studies of how this has worked in Delaware, Georgia and other places and offer attendees an actionable set of tools to find out where there's potential investment that they can access in their communities, who to talk to and what to say.

Stephen Parker, VP of Public Affairs, Gener8tor
Shain Shapiro, Group CEO, Sound Diplomacy

Speakers

Stephen Parker

VP of Public Affairs, Gener8tor

Shain Shapiro

Chairman, Sound Diplomacy

Wednesday May 11, 2022 3:30pm - 4:30pm CDT
Griffin F

3:30pm CDT

Women Behind the Boards: Driving Diversity in the Studio Space

Women, and especially women of color, are missing in the music industry. The USC Annenberg Inclusion Initiative’s 2021 report found that women make up only 21.6% of artists and 12.6% of songwriters, both disappointing numbers. Even more shocking, women make up only 2.6% of producers, and that number is even lower for women of color. This lack of diversity in the studio space is unacceptable, silencing women’s voices in the increasingly important behind-the-scenes world where beats are created, lyrics and melodies are written, and something as small as the placement of a microphone can be instrumental to a song’s sound. How do we fix this problem? This panel will gather women currently working in the studio space to discuss what drew them to their positions, how to actively recruit women for studio jobs, and changes that can be made to make the studio a more equitable workspace.

Speakers

Crystal Carpenter

Studio Manager, 4U Recording Memphis

Bobbi Giel

Head Mastering Engineer, Welcome to 1979

Ebonie Smith

Producer and Engineer (Atlantic); Founder and President (Gender Amplified), Atlantic Records; Gender Amplified, Inc.

Wednesday May 11, 2022 3:30pm - 4:30pm CDT
Griffin Ballroom GH

3:50pm CDT

Conquering Shared Data Challenges: How We Can Collectively Overcome

Most in the industry recognize that challenges need to be viewed in the context of the larger system and can be best solved when working together. To dig deeper into this idea, representatives will come together for a fireside chat to share their unique perspectives and to discuss industry realities, opportunities, and challenges, and a shared interest in addressing such challenges and level-setting the conversation.

This conversation will delve into the importance of getting the money already in the system to the right people, the need for improved data, and the roles and responsibilities necessary to do that. Rather than pointing fingers about breakdowns and challenges in the system, the panel will discuss their view on such issues, but more importantly, also discuss where songwriters, services, and others in the industry should be talking to each other and collectively looking for solutions. The audience will hear why data problems are vexing both for those at the creation and distribution points for songs, and discussion about the shared challenges and work needed to improve the system for all involved.

Part of the Royalty Flows & Data Challenges: Conquering Them TOGETHER program

Moderators

Garrett Levin

President & CEO, DiMA

Speakers

Kris Ahrend

CEO, The MLC

Graham Davies

CEO, Ivors Academy

Michael Huppe

CEO, SoundExchange

Michelle Lewis

Executive Director and Co-Founder, SONA

Wednesday May 11, 2022 3:50pm - 4:45pm CDT
Symphony D

Royalty Flows & Data Challenges: Conquering Them TOGETHER

4:00pm CDT

How To Go Viral: JK LOL

In an ecosystem of infinite possibilities and finite resources, innovation even at the most granular level is crucial, and timing is everything. In this panel, you will learn how to seize real-time social trends and key moments while staying true to your brand. We will explore how the right digital marketing strategy ultimately leads to success across all verticals of an artist's career.

Moderators

Lucia Kaminsky

Head of Digital, Sandbox Entertainment

Speakers

Jackie Augustus

Music Partnerships, Instagram

Jamie Graves

Director Of Streaming, Warner Music Nashville

Moody Jones

SVP, Digital & Creative, EMPIRE

Kirsten Stubbs

Senior Director, Digital Marketing, Interscope Geffen A&M Records

Wednesday May 11, 2022 4:00pm - 4:50pm CDT
Symphony EF

4:00pm CDT

Keep Calm and Carry On

It’s no secret that the past two years have been extremely stressful to navigate, resulting in an increasing demand for coping and relaxation outlets. Relief has been increasingly brought to many via mindfulness apps such as Calm, Headspace, Heart of the Matter Meditation and more, which have all seen a significant rise in their users during this time. The panel, “Keep Calm and Carry On,” will take a deep dive into how meditation and wellness apps are rapidly evolving, how they currently incorporate and value the music within their programs and what their future may look like.

Jason Hobbs, Sr. Director, Business Development & Customer Relations Digital Licensing, BMI (moderator)
Nate Auerbach, Partner, Versus Creative / Offair Records
Bryn Boughton, VP of Music, Feed.fm
Courtney Phillips, Head Of Music, Calm

Moderators

Jason Hobbs

Sr. Director, Business Development & Customer Relations Digital Licensing, BMI

Speakers

Nate Auerbach

Partner, Versus Creative / Offair Records

Bryn Boughton

VP of Music, Feed.fm

Courtney Phillips

Head Of Music, Calm

Wednesday May 11, 2022 4:00pm - 4:50pm CDT
Belle Meade I & II

4:00pm CDT

Women in Music Tech Workshops: Speed Networking (RSVP Req’d)

We invite you to an open forum facilitated by Dmitri Vietze of Music Tectonics emphasizing the importance of networking and mentorship. In this speed dating-style session, you’ll expand your professional networks and meet fellow women and POC in music tech.

Speed daters confirmed to participate include:
Christina Calio, Founder, Popins
Deborah Fairchild, President, Veva Sound
Lauren Goldstein, Head of Commercial Licensing, Meta
Denise Imbesi, Founder, Muscle Mixes
Sarah Janiszewski, Sr. Mgr Label Relations, TIDAL
Rachel Knepp, SVP Growth / Co-Founder, Jammber
Linda Kury, VP of Global Marketing, UMG
Jen Nieto, Music Partnerships, Snap Inc.
Cristina Pimentel Director, New Digital Business & Innovation, UMG
Jessica Powell, CEO/ Founder, Audioshake
Casandra Strauss, Director, New Digital Business & Innovation, UMG
Alyssa Talovic-Garcia, Head of Label Partnerships, Meta
Ellen Truley, Chief Marketing Officer, The MLC
Monique Villa, EIR, Mucker Capital
Shira Yevin, Founder & CEO, Gritty in Pink

RSVP at: https://www.eventbrite.com/e/women-in-music-tech-at-music-biz-2022-registration-315808601027

Part of How To Activate Startup Talent In Today’s Music Business

Wednesday May 11, 2022 4:00pm - 5:00pm CDT
The Future Is Now Experience, Arlington Room

The Future Is Now Music Experience

6:00pm CDT

Music Biz Awards Dinner (RSVP Req'd)

Doors open at 5:45 PM CT

NEW IN 2022: this year’s Annual Awards Dinner, hosted by Country star Jimmie Allen, will serve as the debut of our Bizzy Awards program, allowing the Music Biz member community to recognize those deserving companies & executives who are making our business a better place to work! We’re excited to gather for an evening that will celebrate all the reasons the music industry, and the artists & workers who call it home, are “Better Together!” Already confirmed, Sony Music Entertainment's EVP of Business Affairs and General Counsel, Julie Swidler will receive our 2022 Presidential Award for Outstanding Executive Achievement. You can also find a full list of 2022 Bizzy Award finalists linked here. And during the Bizzy Awards dinner, The LSS Group of RBC Wealth Management will present two performances by the Song Suffragettes!

The 2022 Awards dinner is sponsored by The LSS Group of RBC Wealth Management, City National Bank, SoundExchange and TiVo Music.

Wednesday May 11, 2022 6:00pm - 8:00pm CDT
Griffin Ballroom Mainstage

Music Biz LIVE Keynotes & Special Events

8:00pm CDT

Official Bizzy Awards After Party, powered by Symphonic (RSVP Req'd)

COME ONE, COME ALL. Join us for an evening of networking with the best in the music business to close out the first-ever Bizzy Awards celebration. Enjoy drinks, snacks, and fun vibes on us. Open to all Music Biz conference badge holders with RSVP.

Wednesday May 11, 2022 8:00pm - 10:00pm CDT
6th & Peabody 423 6th Ave S

Music Biz LIVE Keynotes & Special Events

8:00am CDT

Thriving Thursday presented by Access Elite

Let’s pump some iron together and finish off the last day on a high (heart rate)! Join in on an energetic cardio kickboxing session to get your blood flowing hosted by AccessElite! Comfortable clothes and footwear are encouraged but not required.

Thursday May 12, 2022 8:00am - 9:00am CDT
Event Lawn

8:00am CDT

Community Hub sponsored by Downtown

As you finish out the last day of the conference, stop by and grab a quick breakfast and avoid the crowds at the restaurant in the hotel lobby.

Be sure to also stop and chat with reps from Downtown, the world's leading music services company with over 1.7 million clients in over 145 countries with a catalog of over 23 million music assets in a wide variety of genres and languages. Downtown's service offerings support creators and businesses in all facets of the music industry including music creation, distribution, marketing, royalty collection, financing, accounting and payment services. Downtown clients can choose to opt-in for only the services they need, in any territory they want, for as long as they want, without having to give up ownership or control of their work.

Thursday May 12, 2022 8:00am - 10:00am CDT
Griffin Ballroom

8:00am CDT

Registration

Thursday May 12, 2022 8:00am - 12:00pm CDT
Main Lobby, left of hotel check-in

9:00am CDT

Inside Qobuz

Join Qobuz, the Hi-Res streaming and download service, for an insider’s look into their unique approach to music and an update on their growth in the US and around the world. Senior executives from Qobuz will cover best practices on how labels, distributors and artist teams can maximize the impact of collaboration with Qobuz. How does Qobuz’s audio quality and offerings compare, how can labels and artists find opportunities to be highlighted on the platform, and what does Qobuz have planned in the coming years?

Speakers

Sujan Hong

Head of Music, Qobuz USA

Dan Mackta

Managing Director, Qobuz USA

Rachel Silton

Acquisition and Marketing Manager, Qobuz USA

Thursday May 12, 2022 9:00am - 10:30am CDT
Symphony ABC

DSP Workshops

9:30am CDT

Driving The Credit Culture Movement

Every segment of the music industry has a moral responsibility to deliver transparency and equity for all creatives involved in making music. COVID has impacted the income and security of the incredible creatives who power the beautiful music we all enjoy on a daily basis. Music that keeps us all going. As a global music industry we must together drive parity and diversity ensuring work opportunities are enabled for all. This is culture. Individuals as well as companies – be they labels, publishers, distributors, streaming platforms or media – help to drive immediate and accurate payment. How do we work towards a responsible and ethical future, where contract management is seamless? Where the painful and time consuming task of having to chase or investigate payments, sometimes years after a release has been enjoyed by many millions around the world, no longer exists? Communities that drive diversity and opportunities for all are key to our global music ecosystem; an industry currently valued in excess of $US 20 billion and growing. The panel will discuss the importance of crediting all accurately, reliably and responsibly, and the vital role that will play in facilitating a fairer and more solid future for all music creatives. How do we make proactive changes that make critical and positive differences to the people's lives who are at the coal face of music creation? We owe it to them to get this right.

Moderators

Deborah Fairchild

President, VEVA Sound

Speakers

Rafael Fadul

Mixing Engineer

Chris McMurtry

VP of Product, Pex

Ian Fitchuk

Producer/Writer/Multi-instrumentalist

Hallie Melton

Mastering Engineer

Thursday May 12, 2022 9:30am - 10:20am CDT
Symphony EF

9:30am CDT

The Globalization & Diversification of Country Music — What’s Next?

In the past 5 years, Country music as we know it has drastically shape-shifted and grown. While It’s no surprise that Country music is a powerhouse, leading the way as Pandora’s most streamed genre, the diversification into different sub categories and sounds has happened organically and rapidly — and it’s hard to keep up! In this panel, we’ll explore how artists are seeing success on streaming platforms, radio, and promoting new music. Our leading experts in the field will dig into how they see the genre continuing to evolve and expand, and where opportunities lie for the music industry to continue to grow along with it.

Speakers

Holly G

Founder, Black Opry

Marcus K. Dowling

Country Music Reporter, The Tennessean

Alina Thompson

Sr. Manager of Artist Marketing and Industry Relations, SiriusXM + Pandora

JoJamie Hahr

SVP, BBR Music Group

Damon Whiteside

CEO, Academy of Country Music

Thursday May 12, 2022 9:30am - 10:20am CDT
Symphony D

10:45am CDT

Music Biz LIVE Keynote Series: Tech Drives Superfan Connections With Twitch, Warner Music Group & PRETTYMUCH

Doors open at 10:30 AM CT

As our industry evolves and alternative revenue streams continue to emerge, it becomes evident that the most popular and influential platforms in today’s business are those that enable a true artist-to-fan connection. Artists have always led our industry forward, but progress today is more collaborative than ever. Labels, services, artists, and their teams are working together to find new ways to increase the value of music. When artists embrace new tech and get to know their fans, the emotional, artistic and financial opportunities of this new creator economy are endless.

Music Biz President Portia Sabin will lead this conversation with Twitch’s VP & Head of Music, Tracy Chan; Oana Ruxandra, CDO & EVP of Business Development at Warner Music Group; and WMG recording artists Brandon Arreaga & Edwin Honoret from the band PRETTYMUCH. The team will discuss how labels and artists can work together to take full advantage of today’s music platforms and what developments in music tech they believe will lead the industry in the coming years.

Speakers

Tracy Chan

VP & Head of Music, Twitch

Oana Ruxandra

CDO & EVP of Business Development, Warner Music Group

Brandon Arreaga

WMG Recording Artist, PRETTYMUCH

Edwin Honoret

WMG Recording Artist, PRETTYMUCH

Portia Sabin

President, Music Biz

Thursday May 12, 2022 10:45am - 11:45am CDT
Griffin Ballroom Mainstage

Music Biz LIVE Keynotes & Special Events

12:00pm CDT

It’s Time for The U.S. Music Biz to Focus on Neighboring Rights!

The U.S. music biz has a neighbor problem — and it's costing millions each year to US labels and performers. Neighboring rights (performance rights on sound recordings) are a major source of revenues for record labels and performers in most of the world, including the U.S. through SoundExchange. But with the US not having NR for terrestrial radio, a lot of revenue is left on the table, in the US and abroad. For a long time, U.S. performers could not claim NR for their music played in Europe due to the lack of reciprocity in the US. However, a recent decision from the European Court of Justice may change the way U.S. performers and labels can access NR in Europe. What does it mean for U.S. performers and labels? How could US labels and performers maximize their NR revenues? And, how could the U.S. join the rest of the world?

Moderators

Emmanuel LeGrand

Editor, Creative Industries Newsletter

Speakers

Jodie Ferneyhough

President, CCS Rights Management

Peter Leathem

Chief Executive Officer, PPL

Ryan Lehning

Sr. Director, International, SoundExchange

Erik Veerman

Managing Director, peermusic Neighbouring Rights

Thursday May 12, 2022 12:00pm - 12:50pm CDT
Symphony ABC

12:00pm CDT

The Power of Financial Data: Reporting, Transparency, Analytics and Beyond

The last few years have brought unprecedented attention to royalty reporting in music. Dealmaking is at an all-time high. Transparency and actionable business insights are needed more than ever as artists release more frequently and collaborate more than ever before.

In a world of complex repertoire and deals stacked on top of deals, this panel of experts will offer insights into how artists and rights holders can maximize the value of their financial data and reporting, reshaping monetization across the industry.

Moderators

Rob Bonstein

VP of Membership, HIFI

Speakers

Sean Glover

Director of Industry Relations, SoundExchange

As Director of Industry Engagement at SoundExchange, Sean Glover continues to make a substantial impact by educating and supporting the music industry on all matters related to the organization. His recognition as a Billboard Hip Hop and R&B Player further highlights his profound... Read More →

Dan Goscombe

Business Manager, Cal Financial Group

Peter Jideonwo

Partner, Grade A Productions

Jessica Powell

CEO & Co-Founder, Audioshake

Jessica Powell is the CEO and co-founder of Audioshake, which uses AI to deconstruct songs into instrumentals and stems so that they can be monetized beyond the radio mix. Powell spent over a decade at Google, where sat on the company's management team. She began her career at CISAC... Read More →

Thursday May 12, 2022 12:00pm - 12:50pm CDT
Symphony EF

1:00pm CDT

Exploitation or Empowerment? The Complex Relationship Between Music and the Prison System

A deep dive into the intricate and strenuous relationship between music and incarceration, from the perspective of industry professionals who have either lived the experience, been impacted by the relationship or are working hard to make a difference within it.

Discussion Topics:

The unique obstacles music business professionals must face when developing an artist impacted by the criminal justice system, from financial responsibility to reputation management.
How labels, agents and managers benefit from signing artists who have been incarcerated
How incarceration influences music culture, virality and the development of future artists
What role the industry can play in criminal justice reform

Moderators

Derek Minor

Co-Founder, RMG

Speakers

Boomman

CEO, Authentic Empire Music Group

Erinn Knight

President, “Build Your Own Dreams” Music Entrepreneurship Podcast

Frank “Cheech” Polonia

Director of Label Relations, Vydia

Thursday May 12, 2022 1:00pm - 1:50pm CDT
Belle Meade I & II

1:00pm CDT

What's Your Fight Song?: Alternative Dispute Resolution and the Copyright Claims Board in Music Cases

Nothing kills time, money and energy more than extensive litigation over rights ownership, licensing or other music related disputes. Is there another way to fight for creative rights, while collaborating to satisfy everyone's best interests? This presentation will offer: tools to prevent, mitigate or efficiently resolve music disputes, with interest-based negotiation, mediation and facilitation; and discussion of the new Copyright Claims Board (CCB) as an alternative to federal court for copyright disputes. Takeaways include:

• How to engage in adversarial situations more productively (and cheaply)
• Understanding the CCB’s roles and procedures for case resolution; and
• How to negotiate in a way that minimizes conflict so everyone wins.

Moderators

Amy G. Pruett

Partner, Williams Mullen

Speakers

Charles Sanders

Outside Counsel, Songwriters Guild of America

Rick Carnes

President, Songwriters Guild of America

Monica McCabe

Thursday May 12, 2022 1:00pm - 1:50pm CDT
Symphony D

1:30pm CDT

Beyond The Charts: Performing in Your Own League

The music industry is still obsessed with artists making it to #1 in the charts, and while it’s amazing to read their success stories, for many others the charts are not relevant at all. With so much data available nowadays, it poses the question of its contextualization, of comparing performance with artists from the same league as is so commonly done in sports. More importantly, the focus should be on finding and engaging an audience that will turn into fans and bring sustainable growth to the artist. How can we measure the true value of an artist across multiple platforms and revenue streams and compare them to similar artists? How can data help an artist’s team identify trends and make educated marketing decisions to help sustain the growth? Could we use an industry wide dataset to create benchmarks and identify what ‘good’ metrics are for artists?

Phil Birch, Entertainment Intelligence (moderator)
Charley Keifer, Director of Digital Account Strategy, Secretly Distribution
George Monger, CEO, Connect Music

Moderators

Phil Birch

General Manager, Entertainment Intelligence

Speakers

Geoff Halliday

VP of Marketing, Downtown Music Services

Charley Keifer

Director of Digital Account Strategy, Secretly Distribution

George Monger

President & CEO, Noremac Media Group, Inc. (Connect Music)

Thursday May 12, 2022 1:30pm - 2:20pm CDT
Symphony EF

1:30pm CDT

The Future of Public Performance Licensing for Independent Touring Songwriters

Independent venues and performing artist/songwriters have experienced the most challenging time in the history of live music. While concerts are back, cancellations and low attendance are wreaking havoc on the industry and impacting the pocketbooks of songwriters performing at independent venues. As we continue to rebuild the independent live music ecosystem, we can use this inflection point to examine ways to improve public performance licensing and better support these creators.

This panel will discuss how to improve the connection between songwriters and the licensing revenue being collected on their behalf in independent venues across the country. We’ll explore what’s working in the current system, where room for improvement exists, and technological solutions to streamline the process and get working-class creators paid more quickly. Join stakeholders from across the live music spectrum in this candid conversation on shaping the future we want to see for public performance licensing.

Tobi Parks, Owner/CEO of xBk (Des Moines) & Board VP, NIVA (moderator)
Erin Anderson, Founder and CEO, Olivia Management
Colin Rushing, Music Industry Problem Solver and Advisor
Zack Smith, Singer/Songwriter, Smooth Hound Smith

Moderators